The Voice of the Mountain Resort Industry | Est. 1962
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July 2026
You know AI matters. The harder questions are where to start, how to bring your team along, and how to know if it’s actually working. This session is built around the real concerns resort leaders are raising: overcoming resistance from department heads, evaluating vendors without getting burned by marketing hype, protecting guest and employee data, and measuring ROI when the wins don’t always show up on a revenue line. Less theory, more traction.
