The Voice of the Mountain Resort Industry  |  Est. 1962

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March 2020 Issue

Forgotten on the Fringe

Occasional, infrequent, lapsed and other overlooked participants could be key to growing skiing and riding.

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In an ever-evolving quest to increase business, Wachusett Mountain outside Boston targeted “lapsed” customers as its top priority for the 2019-20 season. If you want to grow business, it’s preferable not to lose existing guests.

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