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SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp
SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America. Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...
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SAM Magazine—North Conway, N.H., June 10, 2025—Nearly 400 snowsports operators and industry suppliers gathered at Cranmore Mountain Resort, June 3–5, for Ski NH’s Annual Conference and Trade Show. Loon Mountain Resort employees Andrew Noyes and Ana Yacoubian (middle) and Ski NH's president, Jessyca Keeler (right). During the event, the trad...
SAM Magazine—New South Wales, Australia, June 9, 2025—After a couple of disappointing winters in Australia, the 2025 season is off to a more optimistic start as snow blanketed the alpine regions of the country over the weekend and several ski areas opened for the season. Credit: Mt. Buller Falls Creek, Mt. Buller, Hotham, Perisher, and Thredb...
SAM Magazine—Warren, Vt., June 6, 2025—A total of 205 resort and supplier members gathered at Sugarbush Resort for the Ski Vermont annual meeting, June 4 and 5, where it was revealed that Vermont alpine ski areas welcomed more than 4.16 million skier visits during the 2024-25 season, up 1.1 percent year-over-year.Keynote speaker Mirna Valerio p...
SAM Magazine—Broomfield, Colo., June 6, 2025 —Vail Resorts’ fiscal Q3 results were a mixed bag. While net income for the quarter ending April 30 rose roughly 8.5 percent to $392.8 million and year-to-date resort reported EBITDA ticked up 3 percent, Q3 resort reported EBITDA declined 1 percent, skier visits declined 3 percent across the compa...
SAM Magazine—Natick, Mass., June 5, 2025—The Ski Resort AI Bootcamp is back with a new round of live sessions this summer, offering fresh insights into how artificial intelligence can be used across resort operations. Presented by SAM and digital agency Eternity, and sponsored by Get Ski Bots, the Ski Resort AI Bootcamp delivers relevant AI ...
SAM Magazine—Denver, June 5, 2025—Colorado Ski Country USA (CSCUSA) projected 13.8 million skier visits in Colorado for this season, ranking 2024-25 as the state’s third highest on record for skier visits. Credit: Colorado Ski Country USA The numbers were realized despite variable snow conditions, according to CSCUSA president and CEO Melan...
SAM Magazine—Saint-Jérôme, Quebec, June 3, 2025—Doppelmayr Canada plans to nearly double the size of its headquarters in Saint-Jérôme, Québec, over the next 18 months, adding 185,000 square feet of indoor and outdoor space for training, production, and warehousing. The expansion, said the company, is in response to the high demand for r...
In SAM’s Snow People, we highlight personnel moves in the mountain resort industry. From resort hires, promotions, and retirements to awards, obits, and supplier news, we celebrate the people that make this industry thrive. PEOPLE ETHAN AUSTIN, SADDLEBACK, MAINE Ethan Austin has been appointed director of marketing at Saddleback Ski Area...
SAM Magazine—Burke, Vt., June 2, 2025—The new owners of Burke Mountain have coaxed industry veteran Tom Day out of retirement to serve as interim general manager of the resort, effective June 5. “Honestly, unretiring again to help Burke in this transition was an easy decision. It’s what I love to do,” said Day, adding, “It’s always...
SAM Magazine—Gatineau, Quebec, May 30, 2025—More than 560 attendees gathered in Gatineau for the Eastern Canada Ski Areas Conference and Tradeshow, May 26-29. ASSQ CEO Yves Juneau (and his discerning taste in reading material) with SAM's Katie Brinton.It was the first time the event has been held since 2016. The conference brings together ski i...
SAM Magazine—Natick, Mass., May 28, 2025—As June approaches, all but four North American ski areas have sent up last chair for the 2024-25 winter season. Some lasted well into May, and a handful recorded their longest seasons ever.Credit Boyne Mountain Still open for skiing and riding are Arapahoe Basin, Colo.; Arizona Snowbowl, Ariz.; Mammoth...
SAM Magazine—Broomfield, Colo., May 27, 2025—Kirsten Lynch has stepped down as chief executive officer of Vail Resorts, and Rob Katz, who served in the role from 2006 to 2021, is returning to the role, effective immediately. Lynch had led the company since November 2021, succeeding Katz after his 16-year tenure as CEO. During her time at the h...
SAM Magazine—Natick, Mass., May 22, 2025—The crews from Bogus Basin, Idaho; Burke Mountain, Vt.; Crotched Mountain, N.H.; Giants Ridge, Minn.; Marmot Basin, A.B.; and Mission Ridge, Wash., have been chosen as finalists in the fifth annual Rise Up Challenge, sponsored by Leitner-Poma of America (LPOA), to compete for an education grant valued at...
SAM Magazine—Aspen, Colo., May 22, 2025—Aspen One, the parent company of Aspen Skiing Company, has promoted John Rigney, Susan Cross, and Ian Stuart, and hired Steve Stout and Trip Riggs as part of a senior-level leadership update. “We are nothing without our incredibly talented people,” said Aspen One president and CEO Dave Tanner. “O...
SAM Magazine—Broomfield, Colo., May 22, 2025—Vail Resorts’ Epic Pass will include access to resorts in Austria’s Saalbach, Zell am See-Kaprun, Mayrhofen, and Hintertux for the 2025-26 season. The Epic Pass and Epic Adaptive Pass will include a total of five consecutive days of access across Mayrhofen and Hintertux, which encompass six di...
