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SAM Magazine—Broomfield, Colo., March 10, 2020—For the three months ending Jan. 31, 2020, Vail Resorts (VR) total lift...

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SAM Magazine—Lincoln, N.H., March 10, 2020—The New England Pass kicked off its annual flash sale yesterday. The pass, which...

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By Skip King, Reputation StrategiesWhether you think the concern—even panic—over COVID-19 is warranted ...

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SAM Magazine—Flagstaff, Ariz., March 6, 2020—Arizona Snowbowl will be replacing its Agassiz chairlift with a state-of-the-a...

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seven things to expect for destination travel businesses By Tom Foley

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SAM Magazine—Broomfield, Colo., March 4, 2020—Next season’s pass wars are off and running. Alterra announced several days...

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SAM Magazine—Portland, Maine, March 3, 2020—Ski Maine Association has hired Dirk Gouwens as the organization’s new execut...

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SAM Magazine—Burlington, Vt., Feb. 26, 2020—Burton Snowboards has organized “A Day for Jake,” Friday, March 13, 2020, t...

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SAM Magazine—Burlington, Vt., Feb. 27, 2020—Many resorts saw the usual uptick in crowds over Presidents' Day weekend and in...

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SAM Magazine—Denver, Feb. 20, 2020—Despite widely-reported exceptional skiing and riding, lodging occupancy is slipping yea...

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SAM Magazine—Marquette, Mich., Feb. 20, 2020—A staple of the Upper Michigan ski scene is changing hands. Peter and Lois O...

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by Tom WinterWhat has been billed as “Colorado’s first new ski area in nearly 20 years” looks suspiciously like a back...

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Snow People is our monthly roundup of happenings to the people of and around the mountain resort industry. Send any personnel news to: n...

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SAM Magazine—Killington, Vt., Feb. 7, 2020—Following a strong western meeting in Squaw Valley, the 2020 National Ski Areas ...

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SAM apologizes for a previous rendition of this article that had inaccuracies. Please note this was updated on Febuary 9, 2020 to re...