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  • Pacific Group Resorts, Inc. Submits Top Bid for Jay Peak at $76 Million

    PGRI president and CEO Vern Greco shares his thoughts on the acquisition with SAM. SAM Magazine—Jay, Vt., Sept. 8, 2022—Pacific Group Resorts, Inc. (PGRI) made the highest and best final bid to buy Jay Peak, $76 million, following an auction with multiple bidders. PGRI president and CEO Vern Greco told SAM that after three years spent pursuing the acquisition, PGRI is poised to bring renewed stability to the resort and its staff, and tap into its passion and energy. The prevailing bid remains subject to approval by the United States District Court in Southern Florida during a final hearing scheduled for Sept. 16. Judge Darrin P. Gayles, who has presided over the receivership in federal...

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Vail Resorts Taps Career Military and Government Leader Lea Gabrielle Potts as New Mount Snow GM

SAM Magazine—West Dover, Vt., Dec. 4, 2024—Lea Gabrielle Potts is the new vice president and general manager of Mount Snow, Vt., effective Dec. 19. A newcomer to the ski industry, Potts fills a seat that’s been vacant since late July when former Mount Snow VP and GM Brian Suhadolc departed for Whistler Blackcomb in British Columbia.  Accord...

Gold Medal Snowmaking Effort Helps Killington Pull Off 8th World Cup

SAM Magazine—Killington, Vt., Dec. 4, 2024—The annual Stifel Killington Cup, a women’s Audi FIS Ski World Cup race, drew more than 39,000 visitors to Killington Resort over Thanksgiving weekend, with a record 21,500 in attendance for Saturday’s giant slalom race featuring Mikaela Shiffrin, who was racing for a historic 100th win. This is t...

Dan Healy to Lead Sierra-at-Tahoe as New GM

SAM Magazine—Twin Bridges, Calif., Dec. 4, 2024—Dan Healy is returning to Sierra-at-Tahoe, this time as the resort’s vice president and general manager, effective early January 2025. Healy previously served as director of snowsports at Sierra for more than three years until 2021, when he moved to his current role as vice president, recreation...

Vail Resorts Names Brandon Swartz GM of Wildcat, With Oversight of Attitash

SAM Magazine—Gorham, N.H., Dec. 3, 2024—Vail Resorts has appointed Brandon Swartz general manager of Wildcat Resort, effective immediately. Swartz, who currently serves as general manager of Attitash Mountain, will now oversee operations at both resorts, fostering greater collaboration between the neighboring properties.Credit Wildcat Mountain ...

Snowbound Boston Draws 21,000

SAM Magazine—Boston, Mass., Nov. 25, 2024—Snowbound Boston returned to the Boston Convention & Exhibition Center, Nov. 15-17. Attendance was flat year-over-year, with the event drawing more than 21,000 visitors across three days of sunny and mild weather in the city. Event organizer Racoon Media Group reported having more than 200 brands an...

Wachusett Co-Owner David Crowley Dies After Battle with PSP

SAM Magazine—Princeton, Mass., Nov. 21, 2024—Wachusett Mountain co-owner and ski industry leader David Crowley died Wednesday, Nov. 20. He was 69.  Crowley succumbed to a rare degenerative neurological disease called progressive supranuclear palsy, or PSP. He was diagnosed several years ago. There is no known cure.  Wachusett shared the new...

SAM Catches Up with New Mt. Abram GM, Josh Thompson

SAM Magazine—Greenwood, Maine, Nov. 21, 2024—Mt. Abram Ski Area & Bike Park hired Josh Thompson as its new general manager. Thompson previously served as a mountain operations manager at Sunday River, Maine. “With over 15 years in the ski industry, specializing in mountain operations and risk management, Josh brings a wealth of expertise...

JD Crichton to Serve as VP and GM of Crested Butte Mountain Resort

SAM Magazine—Crested Butte, Colo., Nov. 20, 2024—Vail Resorts named JD Crichton as the new vice president and general manager of Crested Butte Mountain Resort, effective Dec. 9. Crichton has served as director and general manager of Wildcat Mountain Resort in New Hampshire since 2021.Credit Myles Harrigan, Wildcat Mountain Resort As general man...

Deirdre Riley Named as Crotched Mountain General Manager

SAM Magazine—Bennington, N.H., Nov. 21, 2024—Vail Resorts has promoted Deirdre Riley to general manager of Crotched Mountain, effective Nov. 25. Riley most recently served as senior mountain operations manager at Attitash Mountain, N.H.Credit Vail Resorts    “With nearly 25 years in the ski industry, Deirdre brings a wealth of experie...

Ski California Names John Rice President and CEO

SAM Magazine—Petaluma, Calif., Nov. 19, 2024—The Ski California board of directors has appointed 47-year industry veteran John Rice as the association’s new president. Rice, who has served as vice president and general manager of Sierra-at-Tahoe since 1993, succeeds Mike Reitzell, who was named president and CEO of the National Ski Areas Asso...

Western Lodging Winter Occupancy Down Slightly, Rates Up Slightly

SAM Magazine—Winter Park, Colo., Nov. 15, 2024—The pace and pattern of early bookings at Western mountain destinations is largely consistent with last winter, according to the Monthly Market Briefing from the Business Intelligence division of Inntopia, which aggregates data from 28,000 lodging units in 17 mountain destination communities across...

Killington and Sunday River Opening for Daily Operations

SAM Magazine—Killington, Vt., Nov. 13, 2024—Vermont’s Killington Resort and Maine’s Sunday River are both opening Nov. 14 at 9 a.m., making them the first Northeast ski areas to open for daily operations.Courtesy of Sunday River The first day at each resort will be exclusively for passholders; the general public can get on snow starting Nov...

Pajarito Opens Five Weeks Early

SAM Magazine—Los Alamos, N.M., Nov. 13, 2024—A “monster” early-season storm allowed Pajarito Mountain to open five weeks ahead of schedule last weekend on Nov. 9.  “This is historic for Pajarito Mountain,” said general manager Jasen Bellomy. “It’s been about 40 years since Pajarito has been able to open before Thanksgiving.”  ...

Australian Ski Areas Association Appoints Josh Elliott as CEO

SAM Magazine—Melbourne, Australia, Nov. 13, 2024—The Australian Ski Areas Association (ASAA), which represents the interests of Australia’s ski areas and their stakeholders, has named Josh Elliott as its new chief executive officer. His appointment comes as the ASAA looks to strengthen its position as a leading advocate for the snow industry...

Snow People — November 2024

In SAM’s Snow People, we highlight personnel moves in the mountain resort industry. From resort hires, promotions, and retirements to awards, obits, and supplier news, we celebrate the people that make this industry thrive.   PEOPLE:  CHRIS INGHAM, BRECKENRIDGE RESORT, CO Chris Ingham was appointed vice president of operations for Breckenri...

Demaclenko North America Appoints Diego Facchinetti as GM

SAM Magazine—Tooele, Utah, Nov. 8, 2024—Italy-based snowmaking equipment manufacturer Demaclenko named Diego Facchinetti as the new general manager for Demaclenko North America, which serves the Canadian and U.S. markets.Andreas Lambacher and Diego Facchinetti He is responsible for leading the company’s local teams, developing new market str...

Western Resorts Start Spinning Lifts

SAM Magazine—Reno, Nev., Nov. 8, 2024—Mt. Rose Ski Tahoe dropped ropes today on 1,000 vertical feet of skiing and riding. It’s one of several western ski areas to open for the early season in recent days.Courtesy of Breckenridge Natural snow and cold temps that allowed Mt. Rose to fire up its snow guns enabled the resort to be the first to ...

Blue Mountain Resort Assists Crews Fighting Nearby Wildfire

SAM Magazine—Palmerton, Pa., Nov. 7, 2024—A brush fire has burned several hundred acres near Blue Mountain Resort, Pa., this week. The resort has supported fire crews in efforts to suppress the Gap Fire, also called the Blue Mountain fire.Courtesy of Blue Mountain The fire, which is reportedly no longer advancing, is burning roughly 4 miles to...

Mike Giorgio Appointed GM of Stowe Mountain Resort

SAM Magazine—Stowe, Vt., Nov. 7, 2024—Vail Resorts appointed Mike Giorgio as general manager of Stowe Mountain Resort, effective Nov. 18. Giorgio mostly recently led six of Vail Resorts’ Midwest ski areas as regional general manager. He was based out of Mt. Brighton Resort, Mich. Credit to Vail Resorts “Mike’s appointment as the new GM...

Kissing Bridge Sold to New Owner with Plans for Four-Season Operation

SAM Magazine—Glenwood, N.Y., Nov. 1, 2024—Kissing Bridge Ski Resort was sold to California tech investor Rhett McNulty for $1.06 million. McNulty formed Kissing Bridge All Seasons Resort Inc. in Wyoming to purchase the ski area, which is about 40 minutes south of Buffalo.  While the deal closed this week, McNulty told Buffalo Business First t...

Midwest Ski Areas Association Appoints Bo Bigelow as Executive Director

SAM Magazine—Saint Paul, Minn., Nov. 1, 2024—The Midwest Ski Areas Association (MSAA) has named Bo Bigelow as its next executive director, effective today. His predecessor Amy Reents stepped down in October after leading MSAA for more than eight years.  Bigelow will continue to serve as executive director of the Minnesota Ski Areas Associatio...

Ski Cooper Simplifies Pricing, Reduces Midweek Ticket Rates

SAM Magazine—Leadville, Colo., Nov. 1, 2024—Starting this winter, Ski Cooper lift ticket rates will be the same online as they are at the ticket window, bucking the trend of ski areas charging top dollar on-site to incentivize guests to purchase tickets in advance online at a discounted rate. The nonprofit ski area has also reduced its Monday-T...

Tara Schoedinger Named as VP and GM of Northstar California

SAM Magazine—Truckee, Calif., Nov. 1, 2024—Vail Resorts has named Tara Schoedinger vice president and general manager of Northstar California Resort, effective Nov. 11. She moves from Crested Butte Mountain Resort, Colo., where she served in the same role. At Northstar, Schoedinger takes over for Amy Ohran, who became president and COO of Palis...

Independent Areas Top SKI Resort Rankings

SAM Magazine—Natick, Mass., Oct. 31, 2024—Snowbasin, Utah, earned the top spot in the West and Mad River Glen, Vt., repeated as the best in the East in the 2025 SKI Reader Survey Awards. There were a few big movers in the rankings, both up and down, as well as a continued affinity for independent resorts. Rankings are based on responses from S...

Mica Heliskiing Appoints Dave Morrison as New CEO

SAM Magazine—Revelstoke, British Columbia, Oct. 30, 2024—Dave Morrison is the new CEO of Mica Heliskiing, a boutique heliski operation and lodge in the Canadian Rockies. Morrison has more than 25 years of ski industry experience.  “Dave Morrison is a proven leader with a remarkable track record in managing and growing luxury ski resorts and...

Mountain Collective Adds Sunday River, Megève

SAM Magazine—New York City, Oct. 30, 2024—The Mountain Collective Pass has expanded its network of resorts with the additions of Sunday River, Maine, and Megève, France, for the 2024-25 season, bringing the total number of resort partners to 27 worldwide.  “These two world-class resorts complement our existing network perfectly,” said Mo...

California Mountain Resort Company Names New GMs at Bear Valley and China Peak

SAM Magazine—Bear Valley, Calif., Oct. 29, 2024—The California Mountain Resort Company (CMRC) has appointed new general managers to two of its ski areas: Brad Cumberland was promoted to general manager of Bear Valley, and Troy Cohee was promoted to general manager of China Peak.Brad Cumberland and Troy Cohee “At Bear Valley, we've restructu...

SAM Launches Ski Area Summer Operations Survey

SAM Magazine—Natick, Mass., Oct. 23, 2024—SAM invites ski area operators to participate in a new survey aimed at gathering insights into summer business and operations. The survey, launching today, seeks to capture the latest trends and challenges faced by ski areas as they continue to evolve their operations. Responses are requested by Monday,...

Indy Pass Adds 30 Partner Resorts in Six Countries

SAM Magazine—New York City, Oct. 24, 2024—Indy Pass has added access to 30 more alpine, cross-country, and indoor ski areas for the 2024-25 season, including Loveland Ski Area, Colo., and 12 resorts in Innsbruck, Austria. The additions were revealed at a media event in New York City Wednesday night. With the additions, Indy Pass will release a...

Mountain Towns 2030 Climate Solutions Summit Calls for Collective Action

SAM Magazine—Jackson Hole, Wyo., Oct. 24, 2024—Mountain Towns 2030 gathered 540 attendees from the ski industry, government entities, and other stakeholder groups in Jackson Hole, Wyo., on Oct. 14-16, for the annual Climate Solutions Summit. The event focused on innovative solutions to combat the effects of climate change and issued a resoundin...

Massachusetts’ Ski Ward Opens for Early Season Turns, Colorado Ski Areas to Follow

SAM Magazine—Shrewsbury, Mass., Oct. 21, 2024—Thanks to its all-weather snowmaking system, Massachusetts’ Ski Ward has staked its claim as the first ski area in North America to open for lift-served skiing and snowboarding for the second year in a row.Courtesy of Ski Ward Several Colorado ski areas also appear ready to drop ropes in the comin...

Homewood Suspends Operations for this Winter

SAM Magazine—Homewood, Calif., Oct. 14, 2024—Homewood Mountain Resort will not operate for 2024-25 after its financial partner withdrew its support for this upcoming winter season, the Lake Tahoe ski area said in an announcement published on its website. Homewood cited financial viability and delays in approvals to proposed updates of the resor...

Indy Pass Acquires Black Mountain in New Hampshire, Plans For a Co-op Model

SAM Magazine—Jackson, N.H., Oct. 5, 2024—At a standing room only crowd at Black Mountain, Indy Pass and Entabeni Systems announced they have purchased Black Mountain from the Fichera family, who have owned and operated the ski area for the past 30 years. Indy Pass managing director and Entabeni Systems founder Erik Mogensen, who spoke at the co...

North Carolina Ski Areas Sustain Minimal Damage from Helene, Communities Not as Lucky

Photo courtesy of Kim Jochl.SAM Magazine—Banner Elk, N.C., Oct. 2, 2024—Ski areas in the mountains of western North Carolina appear to have suffered relatively minimal damage from Hurricane Helene, which caused historic flooding after dropping 1-2 feet of rain, or more, through a wide swath of mountain communities in a short time, Sept. 26-27. ...

SAM Selects 11 Mentees for Annual Summit Series

SAM Magazine—Natick, Mass., Oct. 2, 2024—Eleven up-and-coming industry leaders have been selected to participate as mentees in the SAM Summit Series leadership development program. Hailing from resorts of all sizes across North America, the mentees represent many different departments and roles.   The 2024-25 Summit Series mentees are: Jos...

Vail Resorts Launches Efficiency Plan to Prepare for Global Growth

SAM Magazine—Broomfield, Colo., Oct. 1, 2024—Vail Resorts has unveiled a "resource efficiency transformation plan" that will save $100 million over the next two years, and then $100 million a year after that. The plan is designed to improve organizational effectiveness through a combination of scaled operations, global shared services, and exp...

Vail Resorts Epic Pass Sales Were Flat Through Summer

SAM Magazine—Broomfield, Colo., Oct. 1, 2024—Vail Resorts' Epic Pass product sales through Sept. 20, 2024, for the upcoming 2024-25 North American ski season decreased approximately 3 percent in units and increased approximately 3 percent in revenue in sales compared to the prior year through Sept. 22, 2023. Pass sales dollars are benefiting...

Vail Resorts Details a Difficult Fiscal 2024

SAM Magazine—Broomfield, Colo., Oct. 1, 2024—Vail Resorts reported its Q4 and full-year 2024 results last week for the fiscal year ending July 31, detailing what was a difficult 2023-24 season across North America and in Australia. Even so, VR fared relatively well compared to the record fiscal year 2023 that preceded it. VR also revealed a "r...

Snow People — October 2024

SAM’s Snow People highlights personnel moves in the mountain resort industry. From resort hires, promotions, and retirements to awards, obits, and supplier news, we celebrate the people that make this industry thrive. PEOPLE:  Nelson Wingard and Corey Peterson COREY PETERSON and NELSON WINGARD, STEAMBOAT SKI RESORT, CO Steamboat Ski Resort ha...

2025 I AM a Snowmaker Contest Nominations Now Open

SAM Magazine—Natick, Mass., Sept. 30, 2024—Ski areas across North America are invited to nominate their snowmaking teams to participate in the 10th annual “I AM a Snowmaker” contest, presented by HKD Snowmakers. The “I AM” contest offers the opportunity for a handful of resorts to showcase their snowmaking teams and the work they do via...

Susan Donnelly Appointed as GM of Mount Sunapee

SAM Magazine—Newbury, N.H., Sept. 26, 2024—Vail Resorts named Susan Donnelly as the new general manager of Mount Sunapee, effective October 7. Donnelly most recently served as general manager of Crotched Mountain Resort, N.H. She fills the role previously held by Peter Disch, who became VP of mountain operations at Heavenly, Calif., in August ...

Monarch Mountain Names Chris Haggerty as GM

SAM Magazine—Salida, Colo., Sept. 24, 2024—Monarch Mountain has appointed Chris Haggerty as the new general manager of the ski area. Haggerty succeeds retiring GM and COO Randy Stroud, who will stay on for the 2024-25 winter season to help with the transition.  “Having worked various positions in the industry, Haggerty will provide a unique...

Mike Reitzell to Succeed Kelly Pawlak at Helm of NSAA

SAM Magazine—Lakewood, Colo., Sept. 24, 2024—The National Ski Areas Association (NSAA) has appointed Ski California president Mike Reitzell as its new president and CEO. Reitzell will replace Kelly Pawlak, who gave her notice in May that she would be stepping down as the leader of NSAA.  "Mike’s passion for the ski industry and his impressi...

PNP Supply Partners with Demaclenko on TRM Pipe Distribution

SAM Magazine—Greenwood Village, Colo., Sept. 23, 2024—PNP Supply reached a partnership agreement with Demaclenko that will support and expand North American distribution of TRM (Tiroler Rohre GmbH) ductile-iron pipe for snowmaking systems. TRM is based in Tirol, Austria, and PNP Supply LLC has been the exclusive North American importer of the ...

Andrew Rusynyk Named New Pass Powderkeg GM

SAM Magazine—Crowsnest Pass, Alberta, Sept. 23, 2024—Andrew Rusynyk has been appointed as general manager of Pass Powderkeg (PPK) Ski Hill and the Pass Community Pool, both owned and operated by the Municipality of Crowsnest Pass. Rusynyk started on September 16 and has since been integrating into PPK’s operations, which include hiking and mo...

Alterra Appoints Elias Ortner President & COO of Mike Wiegele Helicopter Skiing

SAM Magazine—Blue River, British Columbia, Sept. 23, 2024— Alterra Mountain Company has promoted Elias Ortner to president and COO of Mike Wiegele Helicopter Skiing (MWHS), based in Blue River, British Columbia, effective immediately. In his new role, Ortner, who most recently served as general manager of MWHS, is responsible for all operati...

Shawn Taylor Promoted to King Pine GM

SAM Magazine—East Madison, N.H., Sept. 20, 2024—Shawn Taylor has been promoted to general manager of King Pine, N.H. Taylor, who started as a seasonal employee at King Pine in 1986 and has been year-round since 1996, previously served as the ski area’s assistant general manager. During his time a King Pine, Taylor has contributed to nearly e...

Ski NY-Ski PA Expo 2024 Recap

SAM Magazine—Cortland, N.Y., Sept. 20, 2024—The annual Ski NY-SkiPA Expo was held at Greek Peak Mountain Resort on Sept. 15-18, welcoming more than 300 ski area and supplier attendees for educational sessions, a trade show, and networking opportunities.  According to Ski Areas of New York (SANY), attendance was down slightly from last year. N...

Western Lodging Revenue, Occupancy Showing Signs of Strength

SAM Magazine—Winter Park, Colo., Sept. 17, 2024—Lodging properties in Western mountain destinations eased back on daily rate increases over the summer and successfully boosted summer occupancy. The same strategy has sparked a significant boost in early bookings for the upcoming winter. That's the latest news from the monthly Market Briefing fro...

Extent of Fire Damage at Mountain High “Too Soon to Tell,” Says Karl Kapuscinski

SAM Magazine—Wrightwood, Calif., Sept. 13, 2024—Leadership at Mountain High were able to return to the resort over the last two days to start assessing the damage from the Bridge Fire, which moved through the ski area Tuesday night and remains active in Angeles National Forest.Courtesy of Mountain High Karl Kapuscinski, CEO of California Mount...

New England Summit: Optimism Amid Challenges

SAM Magazine—Newry, Maine, Sept. 12, 2024—The New England Summit returned to Sunday River, Sept. 9-11, where more than 400 attendees from all over the Northeast participated in educational sessions, a trade show, and networking events.    Host Ski Maine held the event in Portland, Maine, in 2023, and it will return there to the Holiday Inn b...

National Ski and Snowboard Hall of Fame Names Class of 2024

SAM Magazine—Ishpeming, Mich., Sept. 12, 2024—The 10 members of the U.S. National Ski & Snowboard Hall of Fame Class of 2024 were unveiled yesterday in Lake Placid, N.Y. The group of Olympians, Paralympians, sport builders, and pioneers will be inducted, along with Class of 2023 member Jeff Brushie, at the annual Snowsports History Celebrat...

Indy Pass Launches New Employee Pass Program

SAM Magazine—Granby, Colo., Sept. 13, 2024—Indy Pass is offering a new employee pass program that the company said is designed to help its partner ski areas recruit seasonal staff and retain year-round employees. Like the consumer Indy Pass product, employees at Indy Pass partner ski areas that opt-in to the program can redeem two days of skiin...

Wildfires Threaten Mountain High, Mt. Baldy, and Others Across the West

SAM Magazine—San Bernardino, Calif., Sept. 11, 2024—The Bridge Fire, burning in the Angeles National Forest, grew exponentially on Tuesday, surging into Mountain High resort and the communities of Wrightwood and Mt. Baldy, which are under mandatory evacuation orders. Credit to ALERTCalifornia An update from the Wrightwood Fire Safe Council at...

Davis Fire Nears Mt. Rose – Ski Tahoe, Sky Tavern Also Ordered to Evacuate

SAM Magazine—Reno, Nev., Sept. 9, 2024—Evacuation orders are in place for Mt. Rose –Ski Tahoe and neighboring Sky Tavern as firefighters work to contain the Davis Fire. A screen capture from the ALERTNevada webcam on top of Slide Mountain, the peak of Mt. Rose – Ski Tahoe. The 6,500-acre wildfire, which started in the Washoe Valley south ...

Alterra Capital Investments Ahead of 2024-25 Season Total More Than $300 Million

SAM Magazine—Denver, Sept. 6, 2024—Alterra Mountain Company has invested more than $300 million in capital improvements ahead of the 2024-25 season. The capital investment cycle included major projects at Deer Valley, Utah, and Winter Park, Colo., among others. The first phase of the East Village expansion at Deer Valley will debut this winter...

Ski Resort AI Bootcamp to Prepare Resorts for the Future

SAM Magazine—Natick, Mass., Sept. 6, 2024—SAM Magazine is offering a virtual Ski Resort AI Bootcamp this fall, aimed at informing resort personnel of the available artificial intelligence (AI) technologies and teaching practical AI skills, including the pros and cons of the various tools. The bootcamp, led by Mike Lannen of the digital agency ...

Alterra Appoints Amy Ohran President and COO of Palisades Tahoe

SAM Magazine—Denver, Sept. 4, 2024 – Alterra Mountain Company has named Amy Ohran the new president and COO of Palisades Tahoe. She succeeds Dee Byrne, who is retiring after 40 years in the industry.  “I am very excited for this new opportunity at the legendary Palisades Tahoe,” said Ohran, in part, in a statement. “I look forward to le...

Middleton to Retire as Big Sky Resort President and COO, Nedved to Succeed Him

SAM Magazine—Big Sky, Mont., Sept. 4, 2024—After nearly three decades leading Big Sky Resort, president and chief operating officer Taylor Middleton will step down from day-to-day responsibilities on Oct. 1, 2024.Taylor Middleton and Troy Nedved Current general manager Troy Nedved will succeed him, assuming both the president and COO positions....