Alterra Acquires Ski Butlers Rental Service

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SAM Magazine—Denver, Sept. 8, 2022—Alterra Mountain Company has acquired Ski Butlers, a leading ski equipment rental and delivery service based in Utah. Ski Butlers will remain a standalone business with ongoing operations in 50 worldwide ski destinations while maintaining its current staff and leadership. Alterra hopes to expand the service to more resorts, both within and outside Alterra's portfolio.

Led by founder and CEO Bryn Carey since 2004, Ski Butlers has been delivering award-winning service to skiers and riders at r Alterra Logo Primary Black esorts throughout North America and Europe. It offers a simple, convenient reservation system that delivers and picks up equipment at a date, time, and accommodation selected by the guest. In addition, Ski Butlers provides customer service support throughout the stay, including changing of equipment on the mountain within an hour, for any reason.

“The Ski Butlers team has set the standard for guest satisfaction in the ski industry,” said Jared Smith, president and CEO of Alterra Mountain Company. “As we continue to invest in building out a premier guest experience at each of our destinations, partnering with Ski Butlers is a natural addition.”

Currently, Ski Butlers is available at Alterra destinations Steamboat, Palisades Tahoe, and Deer Valley Resort. It also operates at Lake Tahoe, Jackson Hole, Aspen Snowmass, Sun Valley, Big Sky, Copper, Telluride, Vail, Beaver Creek, Breckenridge, Keystone, Park City, and Whistler-Blackcomb, and throughout France and Italy.

The company plans to expand operations into a number of North American destinations, starting at Mammoth Mountain for winter 2022-23. “We’ve spent 18 years focused on building a service-oriented business that our customers absolutely love, and we’ve been successful in doing that,” said Carey. “We believe Alterra Mountain Company can help us scale that business to reach as many skiers and riders as possible, while staying true to the ethos of our team and the experience our customers expect.”