The Voice of the Mountain Resort Industry  |  Est. 1962

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Mountains Don’t Move Themselves

November 1991 Issue

Ski Display At Shopping Malls

A look at a travelling ski show that will be touring Eastern shopping malls touting the sport and providing specific information to passerbys. Created by Killington, Snow Country, Jeep, Rossignol and Smith optics, the campaign is expected to cost $500,000, with the interactive display accounting for half of the cost.

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