The Voice of the Mountain Resort Industry  |  Est. 1962

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  • SAM’s Annual Best and Worst in Marketing 2017-18

    SAM’s Annual Best and Worst in Marketing 2017-18

    A look back at the hits and misses from the past year, as reviewed by our independent and opinionated critics. With all the noise…

    Gregg Blanchard, Halley O’Brien, Dave Meeker, Meghen Townsend, Alex Kaufman, Mary Walsh

  • Best/Worst Marketing 2011-2012

    In the fast-paced world of marketing in the digital age, are resorts keeping up? Here is SAM’s annual look at the best and the…

    Katie Bailey, Gregg Blanchard, Rick Kahl, Milena Regos, and Samantha Rufo

  • Scary Good Prospects

    Many ski areas are finding that October can be a profitable month thanks to elaborate and frightening haunt attractions for the Halloween season. It…

    Moira McCarthy

  • The Digital Landscape

    Social media can be a giant question mark for many, so SAM and GenAura initiated a ski industry survey to get a few answers.…

    Peter Duchessi and Rick Kahl

  • Best/Worst Marketing 2010/2011

    SAM’s annual look at the highs and lows in ski area marketing. Marketing and advertising continue to evolve quickly, with more and more attention…

    Samantha Rufo, Ken Castle, and Katie Bailey

  • Best/Worst Advertising 2010

    Our annual look at the hits and misses in winter resort media campaigns. Yes, social media is cool and dynamic. But it is far…

    Ken Castle, David Amirault, Samantha Rufo, and Katie Bailey

  • The Changing Landscape

    As print struggles, resorts will have to broaden their online efforts to reach new customers. If Skier Van Winkle woke up after a nap…

    Claire Walter

  • Seeking the Heart and Soul of Snowshoe

    When it comes to the message you want to convey about your resort, is everyone on the same page? Soccer games in Fond du…

    Brad Larsen

  • Best/Worst Advertising: 2008/09

    Our annual look at some of the highlights, and low points, in print and web advertising for both skiing and snowboarding. PART I: SKIINGThis…

    Katie Bailey and David O. Williams

  • Bright Ideas

    A roundup of some innovative marketing programs from across the country. In today’s competitive business environment, it’s more important than ever to discover new…

    Samantha Rufo

  • Video Marketing: This Season’s Hottest Trend

    With high-speed internet becoming more accessible than ever before, video viewing is a great way to connect with customers. YouTube is practically a household…

    Samantha Rufo

  • The Best and Worst of Print Ads 2006-2007

    Our annual look at what worked and what flopped in print advertising for ski resorts this past year. Part I: The Ski-Book ReportResorts produced…

    David O. Williams and Katie Bailey

  • Mirror, Mirror

    What are the dos and don’ts when it comes to publishing a vanity magazine? We review some of the best and the not-so-great. Here’s…

    Skip King and CJ Johnson

  • Rethinking the Resort Model

    This author tells us why he thinks winter resorts should find a niche or go back to nature. “Soul is what comes from inside.…

    Michel Beaudry

  • The Best/Worst Ads of 2005/2006

    An annual look at the good, the bad and the ugly in ski resort advertising. Part I: Marketing Skiing to the MassesLetting the rabble…

    David O. Williams and Katie Bailey

  • Catch the Virus

    Word-of-mouth marketing can be a resort’s best friend or worst enemy. With the Internet, there are ways to create your own good word. There’s…

    Samantha Rufo

  • Blue Pages :: January 2006

    Reviewing the Environmental Scorecard… $1 Millon for a Week in Aspen?… Evolution in the Park… Beer Money… Advertising on Forest Service Land… A Might…

    Staff

  • Can You Hear Me Know?

    A survey of skiers and snowboarders find out which marketing methods are getting the most attention-and which ones aren’t.

    Katie Brinton