SAM Coverage
Customer Service
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Hot Prospects
Summer operations hold the promise of high margins and profits, but achieving them takes a concerted effort. The growth of summer tourism provides winter…
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Job Number One
Ski areas continue to search for new skiers and riders to replace the aging, and departing, Boomers. With the huge Baby Boom generation, which…
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Circle of Trust
Which is more important for financial excess: guest loyalty or employee loyalty? As it turns out, the two are inextricably linked. Loyalty has replaced…
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What to Say, How to Say It
Communications after major events must be handled with utmost care. Not long ago, resorts released information regarding bad news events only grudgingly, if at…
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Rebirth of a Resort
Detroit Mountain was closed for a decade before a local non-profit found the will (and funds) to bring it back to life. The quote…
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Fit Renters Right
Improving the bootfitting process, wherever possible, is crucial for return business. As the rental process becomes more refined and streamlined, one step remains wide…
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Deals Expand the First-Time Audience
Discount subscription programs such as Groupon broaden the newbie market. At Sundown Mountain Resort in Dubuque, Iowa, we are constantly working on initiatives that…
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On the Go
Mobile marketing requires a great deal more than simply designing your website for the small screen. In the very near future, guests will use…
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Speak Out :: Where is the Magic?
SPEAK OUT :: WHERE IS THE MAGIC? ISSUE May 2013 AUTHOR Joe Hession VOLUME 52-3 PAGE 12 SUBJECT Opinion Can you think of another…
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Speak Out :: Bullying Our Lunch Money
SPEAK OUT :: BULLYING OUR LUNCH MONEY ISSUE March 2012 AUTHOR SAM Staffer VOLUME 51-2 PAGE 10 SUBJECT Opinion There is no denying, it’s…
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Speak-Out — Digital Kids
Issue January 2010 Author Erica Kelleher, Snow Monsters Volume 49-1 Page 12 Subject Opinion The online generation is younger than you think. And this…
