The Voice of the Mountain Resort Industry  |  Est. 1962

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Mountains Don’t Move Themselves

SAM Coverage

Food & Beverage

  • Menus That Tell a Better Story

    Menus That Tell a Better Story

    Menus work best when treated as a strategic communication tool, not an afterthought. This is Part 2 of a three-part series on the most…

  • F&B Tech Heats Up

    F&B Tech Heats Up

    To take advantage of tech in F&B, involve your staff in the planning, decision-making, and implementation. “What’s the next big thing in F&B tech? Where…

  • F&B Insights

    F&B Insights

    Staffing, the guest experience, and sustainability drive a menu of ski area food and beverage tweaks and improvements. Staffing issues—exacerbated during the Covid-19 pandemic—continue…

  • Lemonade Out of Lemons

    Lemonade Out of Lemons

    Food service operators dish on adapting to a menu of post-pandemic challenges. Ski areas are adapting their food and beverage operations in response to…

  • Food for Thought: Hitting the Spot

    Food for Thought: Hitting the Spot

    The pandemic served-up a host of new innovations that continue to rapidly alter the resort F&B experience.   Think back a year ago. The…

  • Food for Thought

    Food for Thought

    Creative ideas to transform a food and beverage “solution” for this winter into a memorable experience for guests.   The restrictions and unknowns related…

  • Learning from Summer Ops

    Learning from Summer Ops

    Resorts experienced some pleasant surprises from their summer activities and gained insights into winter ops. As ski resorts around the country slowly reopened for…

  • Moving Forward

    Moving Forward

    Planning for the coming winter requires an entirely new mindset. Part of a Special Section, “Winter 2020-21: A New Normal,” sponsored by Aspenware. Consider…

  • The Changing Face of F&B

    The Changing Face of F&B

    Social distancing is a hugh challenge for eateries. Part of a Special Section “Winter 2020-21: A New Normal” sponsored by Aspenware.   When the…

  • Far Flung and Fun

    Far Flung and Fun

    It pays to think outside the bread bowl and get creativ e with your food and drink venues. Does a hot dog eaten at…

  • Eat Here

    Eat Here

    Guest expectations for food and beverage at resorts have long gone unmet. Here are several resorts that are changing that story for the better.…

  • Our Training Recipe

    Our Training Recipe

    A candid tell-all reveals the Mueller family’s formula for top-notch staff training in the culinary department—and beyond. The Net Promoter Scores (NPS) for Crested…

  • Mountain Spy :: November 2015 :: Gluten-Free Dining Options

    In this month’s Mountain Spy, we address a growing dietary trend—gluten-free. Though a seemingly simply question, the responses vary tremendously. In the end, as…

  • Concept Kiosk

    Resorts are finding that specialized food kiosks are a creative way to keep food offerings innovative, fast and cheap. Grab and go. The term…

  • Thought for Food

    Food and beverage still remains at the bottom of the customer satisfaction scale at mountain resorts. But some creative thinkers are reversing that. You…

  • Construction Site :: May 2012

    The last round of this past season’s construction before looking ahead. Customers had some great new upgrades this season, both on and off the hill.…

  • Non-Skiers Join the Scene

    When you add it all up, winter resorts offer much more than just skiing and riding. Perform an online search for top ski resorts…

  • F&B Adapts to a New Normal

    Economy making your stomach queasy? You’re not alone. With the recession taking a toll on discretionary spending, ski resorts are taking a hard look…