SAM Coverage
Lifts
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Kaplan to Retire from Aspen Skiing Co. in 2023
SAM Magazine—Aspen Snowmass, Colo., March 24, 2022—Aspen Skiing Company (ASC) president and CEO Mike Kaplan will retire April 30, 2023. At that time, Kaplan will have…
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OR Trade Shows Return to Utah in 2023
SAM Magazine—Salt Lake City, Utah, March 23, 2022—The winter and summer Outdoor Retailer trade shows are headed to Salt Lake City, returning to their…
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PGRI 2022-23 Mission: Affordable Pass
SAM Magazine—Park City, Utah, March 23, 2022—Pacific Group Resorts, Inc. (PGRI) has rolled out the pricing for its 2022-23 Mission: Affordable pass. The pass…
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Western Destination Occupancy and Rates Reach New Records
SAM Magazine—Winter Park, Colo., March 18, 2022—Occupancy and rates at western mountain destinations have set records for the season through the month of February,…
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Suhadolc Named GM of Mount Snow, McDowell to Lead Roundtop
SAM Magazine—Broomfield, Colo., March 16, 2022—Vail Resorts has named new general managers to two of its northeastern resorts: Brian Suhadolc will take the helm…
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Vail Resorts Visits, Income Rebound in Q2
SAM Magazine—Broomfield, Colo., March 15, 2022—Vail Resorts, Inc. (VR) saw visits and ticket revenues rebound from a slow early season, with totals returning to pre-Covid levels,…
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Vail to Invest $175 Million in Pay Increases, Housing, HR
SAM Magazine—Broomfield, Colo., March 14, 2022—Ahead of its second-quarter earnings call, Vail Resorts rolled out a new incremental annual $175 million investment in its…
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Sierra-at-Tahoe to Open for Weekend Celebration
SAM Magazine—Twin Bridges, Calif., March 14, 2022—To celebrate its 75th anniversary as it rises from the ashes of disaster, Sierra-at-Tahoe will reopen for one…
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Loon Names Brian Norton President and GM
SAM Magazine—Lincoln, N.H., March 11, 2022—Vice president of operations Brian Norton has been named the new president and general manager of Loon Mountain Resort,…
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New England Pass 2022-23 Adds Multi-Day Products
SAM Magazine—Carrabassett Valley, Maine, March 8, 2022—Boyne Resorts has unveiled pricing for the 2022-23 New England Pass products, which provide access to Sunday River…
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Crystal (Wash.) Redevelopment to Address Capacity Concerns
SAM Magazine—Enumclaw, Wash., March 7, 2022—A recently unveiled $100 million capital investment by parent company Alterra will address key capacity concerns at Crystal Mountain,…
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Ikon Pass Adds Partner Resorts, Pass Options for 2022-23
SAM Magazine—Denver, March 3, 2022—Alterra Mountain Company unveiled the details for its 2022-23 Ikon Pass, which includes new pass product options, new partner resorts,…
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Indy Pass Holds Prices for 2022-23, Introduces Mega Switch Pass
SAM Magazine—Portland, Ore., March 2, 2022—Pricing for 2022-23 Indy Pass products will not increase from 2021-22, but new this year is a $20 discount…
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Alterra Plans $344 Million in Capital Improvements
SAM Magazine—Denver, Colo., Feb. 28, 2022—Alterra Mountain Company plans to invest $344 million in capital improvements for winter 2022-23, its biggest single year investment since…
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USSS Alpine Director Hunt Resigns
SAM Magazine—Park City, Utah, Feb. 24, 2022—Jesse Hunt will step down as alpine director for U.S. Ski & Snowboard (USSS), effective July 1, 2022.…
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Omicron Surge Dampened Destination Visits in January
SAM Magazine—Winter Park, Colo., Feb. 16, 2022—Momentum from the red-hot holiday season turned cool in early January as a surge in new cases of…
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Big Plans for Big Sky, New Tram and Two-Stage Gondola in Works
SAM Magazine—Big Sky, Mont., Feb. 15, 2022—Boyne Resorts is looking to transform access to Big Sky’s Lone Peak with a new base-to-summit lift network…
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Sunlight Is First Colorado Resort to Join Indy Pass
SAM Magazine—Portland, Ore., Feb. 15, 2022—Sunlight Mountain has become the first Colorado ski area to join the Indy Pass. For the remainder of winter…