SAM Coverage
Lifts
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Wolf Creek to Open Saturday
SAM Magazine—Pagosa Springs, Colo., Oct. 14, 2021—Wolf Creek will open this Saturday and Sunday, Oct. 16 and 17, with its Nova and Lynx lifts…
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New Summit Series Leadership Training Bootcamps Launch This Fall
SAM Magazine—Natick, Mass., Oct. 11, 2021—Registration is open for the new Summit Series Bootcamps, a series of online learning courses SAM developed in partnership with leadership-training…
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Mt. Rose Ski Tahoe Plans Its Largest Capital Improvement Ever
SAM Magazine—Reno, Nev., Sept. 28, 2021—Mt. Rose Ski Tahoe, Nev., plans to invest roughly $7.5 million to expand the Lakeview area of the mountain.…
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Vail Resorts Fiscal 2021 Results, Insights on Planned Lift Upgrades
SAM Magazine—Broomfield, Colo., Sept. 24, 2021—Vail Resorts’ (VR) Q4 earnings, released yesterday, show season pass sales for the 2021-22 North American season were up…
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Meet the 2021-22 Summit Series Mentees
SAM Magazine—Natick, Mass., Sept. 15, 2021—Nearly 100 emerging leaders were nominated or applied to be mentees in the forthcoming SAM Summit Series, a season-long…
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Taos to Exceed Living Wage, Add Staff Housing
SAM Magazine—Taos Ski Valley, N.M., Aug. 19, 2021— Taos Ski Valley has raised its starting pay for entry-level positions to $15 per hour, exceeding the…
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Dodge Ridge Sold to Mountain High Owners
SAM Magazine—Pinecrest, Calif., Aug. 17, 2021—California’s Dodge Ridge Ski Resort is being acquired by Mountain High Resort, Calif., owners Invision Capital and Karl Kapuscinski,…
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Solitude Joins the $15 Starting Wage Club
SAM Magazine—Big Cottonwood Canyon, Utah, Aug. 13, 2021—Solitude Mountain Resort will increase its starting wage for hourly, non-tipped employees to $15 an hour. Starting…
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Kirsten Lynch to Succeed Rob Katz as Vail Resorts CEO
SAM Magazine—Broomfield, Colo., August 11, 2021—Vail Resorts has named Rob Katz’s successor: Kirsten Lynch, currently the company’s chief marketing officer, will be appointed chief executive…
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Rise Up Challenge 2021: And the Winner Is…
SAM Magazine—Barrie, Ont., Aug. 10, 2021—The lift maintenance team from Ontario’s Craigleith Ski Club and its featured up-and-coming lift mechanic Leah Parkes won the…
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CCSAA Survey Profiles XC Participants
SAM Magazine—Woodstock, Vt., June 30, 2021—Despite a reputation as spandex-clad uber athletes, cross country skiing participants are, in their own words, a more low-key sporting…
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Another Covid Winter Begins in Australia and New Zealand
SAM Magazine—New South Wales, Australia, June 25, 2021—Ski areas in Australia and New Zealand are beginning another pandemic-tinged winter season. Strong demand, increased capacity,…
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Jared Smith Named Alterra President
SAM Magazine—Denver, June 1, 2021—Jared Smith will serve as president of Alterra Mountain Company, effective June 7, 2021. Smith, who will report to CEO…
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Skitude Group CEO Discusses Catalate, Liftopia
SAM Magazine—Palo Alto, Calif., May 25, 2021—Liftopia’s assets were recently relaunched as Catalate. As SAM reported in December, Liftopia Inc. entered an assignment for the benefit of creditors…
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Soldier Mountain Bike Park Rises from the Ashes
SAM Magazine—Fairfield, Idaho, May 19, 2021—Soldier Mountain opens its new mountain bike park May 21, after a raging wildfire last summer prevented the park’s…
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Alterra Forms Community Foundation
SAM Magazine—Denver, May 13, 2021—Alterra Mountain Company has established a new public charity, the Alterra Mountain Company Community Foundation. The Community Foundation will provide…
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Sun Valley Names Sonntag as VP and GM
SAM Magazine—Sun Valley, Idaho, May, 12, 2021—Sun Valley Company has chosen Pete Sonntag to become vice president and general manager of Sun Valley Resort effective June 7. Sonntag…
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New Leaders Named at Vail-Owned Resorts
SAM Magazine—Broomfield, Colo., May 7, 2021—Vail Resorts (VR) has named new senior leaders to three of its Colorado resorts: Jody Churich, VP and COO of…