SAM Coverage
Miscellaneous
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Partial Lockdown to Close Austrian Resorts
SAM Magazine—Vienna, Austria, Nov. 2, 2020—In an effort to slow rapidly-spreading novel coronavirus cases in Austria, the government there announced on Oct. 31 a…
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SAM and SNOW Operating Partner for Capacity Management Video Series
SAM Magazine—East Rutherford, N.J., Oct. 14, 2020—To help resorts plan for the upcoming winter, SAM and SNOW Operating have partnered to produce the Capacity…
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Snow King Plans New Lifts for 2021-22
SAM Magazine—Jackson, Wyo., October 14, 2020—Snow King Mountain Resort secured preliminary US Forest Service (USFS) approval for major capital improvements slated to begin summer…
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Snow People—October 2020
RESORTS Bobby Johnson, Jr., Magic Mountain, Vt. Magic Mountain has hired Robert “Bobby” Johnson, Jr. as director of the Snowsports Learning Center, starting Dec.…
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Short-Lead Bookings Help Western Destinations Rebound
SAM Magazine—Winter Park, Colo., Sept. 17, 2020—Lodging performance continued to improve during August at western mountain resorts, but the summer season remained historically slow…
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Prepare for a COVID Winter with Resilient Leadership Training
SAM Magazine—Natick, Mass., Sept. 16, 2020—In response to the COVID-19 impact on resorts and their leaders, the SAM Summit Series is offering a Resilient Leadership Training…
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Reams Resign from Spirit Mountain, Area’s Future in Question
SAM Magazine— Duluth, Minn., Aug. 12, 2020—Spirit Mountain executive director Brandy Ream and her husband, general manager Jody Ream, have both resigned their positions…
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Wildfire Hits Soldier Mountain Ski Area
SAM Magazine—Fairfield, Idaho, Aug. 10, 2020—Soldier Mountain Ski Area in Idaho was supposed to celebrate the grand opening of its new bike park Aug.…
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Wintersteiger Suggests Best Practices for Bootfitting, Rental Ops During COVID-19 Pandemic
Wintersteiger, and its BootDoc and Hotronic division, have prepared detailed suggestions for rental operations and retail bootfitting to help prevent the spread of COVID-19 among staff and customers.…
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Hotham and Falls Creek in Australia Suspend Operations
SAM Magazine—Hotham Heights, Vic., Australia, July 9, 2020—Vail Resorts is suspending operations at Hotham and Falls Creek Ski Resorts in Victoria, Australia, due to…
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Resorts Adopt Phased Opening Plans for Summer Ops
SAM Magazine—May 29, 2020—Multi-phase opening plans abound as resorts across the nation aim to get summer operations rolling. Memorial Day weekend saw a smattering…
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Benneyan To Lead The Hermitage Club
SAM Magazine—Wilmington, Vt., May 20, 2020—Industry veteran Bill Benneyan has been appointed executive director and general manager of The Hermitage Members Club, the private…
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Indy Pass Adds Resorts, Passholder Assurances
SAM Magazine—Portland, Ore., May 20, 2020—The Indy Pass has implemented a pass assurance program, lowered prices, and added new resorts in an effort to…
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Western Destinations Saw Occupancy, Revenue Plunge in April
SAM Magazine—Denver, May 19, 2020—Six weeks after the winter season was abruptly ended on March 15 by the Covid-19 pandemic, the 2019-20 ski season…
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Timberline to Reopen Friday, May 15
SAM Magazine—Government Camp, Ore., May 13, 2020—Following an executive order by Oregon Gov. Kate Brown specifically allowing several outdoor recreation activities to reopen, including…
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New England Pass Launches Promise Program
SAM Magazine—Newry and Carrabassett Valley, Maine; Lincoln, N.H., May 11, 2020—After a winter cut short and looming uncertainties about the pandemic’s impact on next…
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Reopening Guidance: A Collection of Resources
SAM Magazine—Natick, Mass., May 6, 2020—As focus shifts to the prospect of opening for summer business, we’ve had several organizations from different industries share…
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Powdr Launches Passholder Promise in Response to Pandemic
SAM Magazine—Killington, Vt., May 1, 2020—In response to COVID-19 impacts, Powdr has launched the Passholder Promise at Killington Resort in Vermont. The Promise provides…

