SAM Coverage
Personnel Issues
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SAM and MMGY Origin Partner for Annual Outlook on Resort Marketing Survey
SAM Magazine—Natick, Mass., Feb. 7, 2024—In an effort to gather data and insights on ski area marketing, SAM and MMGY Origin have partnered to…
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Powder Mountain to Offer Private Skiing for Homeowners, Install Three New Lifts
SAM Magazine—Eden, Utah, Dec. 13, 2023—In order to keep Powder Mountain financially viable, CEO Reed Hastings plans to sell more real estate at the…
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Lodging Rates and Bookings Plateau at Western Destinations
SAM Magazine—Winter Park, Colo., Nov. 15, 2023—The boom in summer lodging business at Western mountain destinations cooled this past summer, with revenues flat compared…
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The Lowdown on Hoedown: Colorado’s Newest Ski Area To-Be
SAM Magazine—Windsor, Colo., Sept. 18, 2023—With plans to open by Thanksgiving, 12-acre Hoedown Hill will become Colorado’s newest skiing, snow tubing, and sledding area.…
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Summer in the West: Occupancy Down, Rates Up
SAM Magazine—Winter Park, Colo., Sept. 14, 2023—After a slow start, the summer of 2023 will likely finish down slightly from last year for lodging…
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State of the Unions
Ski areas focus on improving relations and benefits as more employees seek to leverage collective bargaining. The number of U.S. ski area employees, namely…
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The Age of the Employee
Resorts look to housing, increased wages, and even wellness benefits to bridge lingering post-Covid staffing gaps. After three tough years of Covid, the winter ski season…
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The Training Conundrum
To develop the next generation of mountain ops employees, we must find new ways to provide crucial training and pass along expertise. Raise your…
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Alterra Closes Deal on Schweitzer
SAM Magazine—Denver, Aug. 22, 2023—Alterra Mountain Company closed on the purchase of Schweitzer in Idaho, bringing the company’s total year-round mountain destinations to 17 properties…
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Summer Travelers Booking Later, but Still Booking
SAM Magazine—Winter Park, Colo., Aug. 17, 2023—Data from research firm DestiMetrics, a division of Inntopia, has revealed that travelers to the western United States…
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Third Annual Ski Conservation Summit at Copper Mountain Fosters Conversation and Collaboration
SAM Magazine—Frisco, Colo., Aug. 3, 2023—Copper Mountain hosted the third annual Ski Conservation Summit on July 26. The event brings together local land managers…
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Crested Butte Lift Mechanics, Electricians Look to Unionize
SAM Magazine—Crested Butte, Colo., May 31, 2023—Lift mechanics and electricians at Crested Butte Mountain Resort (CBMR) have signed union authorization cards initiating a process…
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Six Resorts Selected for 2023 Rise Up Challenge
SAM Magazine—Natick, Mass., May 30, 2023—Six lift maintenance teams have been chosen to participate in the third annual Rise Up Challenge, which is supported by…
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Understanding the Stress Continuum
By providing information and tools that employees can use to identify and address stress injury, resorts can improve the well-being and resiliency of their…
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Reinventing Resilience
Individual resiliency is key to organizational success. This story is from the SAM print archive Subscribers can read the full digitized article online — along…
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If You Build It, Will They Come?
Faced with staffing shortages, Alterra dedicates $350 million toward employee housing. Climate change is a generational challenge for the winter sports industry, but ask…
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Child Care: A Critical Benefit
More resorts are investing in the employee child care experience in order to attract and retain staff—despite financial and logistical obstacles. Access to quality and affordable…
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Boyne Resorts Introduces ForeverProject
SAM Magazine—Boyne Falls, Mich., April 21, 2023—Boyne Resorts has introduced its Master Plan for reducing carbon emissions to net zero by 2030, a goal…