SAM Coverage
Personnel Issues
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Leitner-Poma to Build $27 Million Manufacturing Plant in Utah
SAM Magazine—Grand Junction, Colo., April 20, 2023—Leitner-Poma of America (LPOA), will build a $27 million manufacturing facility in Tooele, Utah, about 35 miles southwest…
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Alyeska Joins Ikon
SAM Magazine—Denver, Colo., April 13, 2023—Alyeska Resort, located 40 miles south of Anchorage, Alaska, has joined the Ikon Pass for the 2023-24 season. The Ikon…
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The 2023 SAMMY Leadership Award Honorees
SAM Magazine—Natick, Mass., April 7, 2023—The four individuals being recognized with 2023 SAMMY Leadership Awards demonstrate the innovative thinking, collaborative spirit, and transparent leadership…
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California Operators Cry “Uncle!” on Historic Snowfall
SAM Magazine—Lake Tahoe, Calif., March 10, 2023—Most California ski areas are closed today as another intense weather system carrying heavy rain, snow, and wind…
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Ikon Pass Prices Rise 7.5%, Includes New Benefits
SAM Magazine—Denver, March 9, 2023—Alterra Mountain Company is raising prices on its Ikon Passes roughly 7.5 percent for 2023-24, its sixth season, and is…
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A “Lesson” in Resilience
In the midst of a labor shortage, snowsports schools search for staffing solutions to keep up with demand. As if attracting, hiring, and retaining…
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Training Gains
A simple formula to help operators make the business case for staff learning and development intiatives—and measure the ROI. This story is from the…
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Alterra Acquires Ski Butlers Rental Service
SAM Magazine—Denver, Sept. 8, 2022—Alterra Mountain Company has acquired Ski Butlers, a leading ski equipment rental and delivery service based in Utah. Ski Butlers will…
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Three More Ski Areas Added to Indy Pass
SAM Magazine—Portland, Ore., Sept. 6, 2022—Bluebird Backcountry, Colo.; Chestnut Mountain, Ill.; and Snowriver, Mich., have joined the Indy Pass starting in winter 2022-23. With…
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We Need Women in Operations
Female mountain ops pros are breaking into the boys’ club. Here’s why our industry will be better off with more women in the field.…
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Quebec Skier Visits Up 3 Percent for Second Busiest Season of Last 10 Years
SAM Magazine—Beaupré, Quebec, June 3, 2022—The preliminary results of the 34th Economic and Financial Study of Ski Areas show 6.3 million visits were recorded…
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New Snowbird Tram Cabin Damaged During Installation
SAM Magazine—Little Cottonwood Canyon, Utah, May 31, 2022—One of the two new tram cabins being installed at Snowbird, Utah, fell to ground on Saturday,…
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Breaking Point
The voices calling for solutions to the mountain-town mental health crisis are growing louder, and it’s time for ski areas to join the chorus. …
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Nominate a Rising Star for the 2022 “10 Under 30”
SAM Magazine—Natick, Mass., April 27, 2022—The nomination period is now open for SAM’s annual “10 Under 30.” Members of the mountain resort industry are…
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More H-2B Visas Released for This Summer, NSAA Sets Sights on Winter Period
SAM Magazine—Lakewood, Colo., April 21, 2022—The Department of Homeland Security (DHS) released 35,000 additional H-2B visas for employers with start dates between April 1…
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Culture, Care, Compensation
It’s complicated, of course, but there are many concrete steps resorts can take to overcome staffing challenges. History marks the winter of 1979-80 as one that…
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I AM a Snowmaker 2022: And the Winner is…
SAM Magazine—Natick, Mass., Jan. 28, 2022—A record 16,000 votes were cast during the 11-day voting period in the 2022 HKD I AM a Snowmaker…
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Major Improvements Planned for Gore Mountain’s North Creek Ski Bowl
SAM Magazine—North Creek, N.Y., Jan. 27, 2022—Plans were unveiled this week for a new base lodge, a unique aerial attraction, a new chairlift, and…