SAM Coverage
Ski School
-
Lessons in Growth
PSIA-AASI’s new CEO, Peggy Hiller, talks growing the sport, soft skills, and reimagining the ski and ride school business model. A year ago in…
-
Tony Santora Named GM of Jack Frost Big Boulder
SAM Magazine—White Haven, Pa., Dec. 21, 2023—Vail Resorts appointed Tony Santora as the new general manager of Jack Frost Big Boulder, effective Jan. 1,…
-
Death of 6-Year-Old Raises Questions About Lift Safety, Training
SAM Magazine—Saint-Côme, Quebec, Dec. 1, 2023—The coroner’s report about the Jan. 29, 2023, death of a 6-year-old girl at Val Saint-Côme resort in Quebec…
-
Alterra Appoints Perlman, Cohen to New EVP Roles; Seeks Presidents for Steamboat and Mammoth
SAM Magazine—Denver, Nov. 16, 2023—Alterra Mountain Company has appointed Ron Cohen, president and COO of Mammoth Mountain, Calif., and Rob Perlman, president and COO…
-
Late October Snow Primes the Pump for More Ski Area Openings
SAM Magazine—Killington, Vt., Nov. 2, 2023—More North American ski areas are opening for the season after late-October snowstorms pummeled various regions this past week…
-
California Mountain Resorts Company Buys Bear Valley
SAM Magazine—Bear Valley, Calif., Nov. 2, 2023—California Mountain Resorts Company (CMRC) has acquired Bear Valley. It’s the third acquisition in three years for the…
-
Ski Utah Hosts NYC Media
SAM Magazine—New York City, Oct. 11, 2023—Ski Utah held its annual media event in Soho on Oct. 5, taking the opportunity to share in-person…
-
New England Summit 2023 Recap
SAM Magazine—Portland, Maine, Sept. 29, 2023—The New England Summit’s first year in Portland, Maine, drew 375 attendees, including representatives from 75 suppliers and 39…
-
Blue Mountain, Camelback Join Ikon Pass
SAM Magazine—Denver, Colo., Sept. 28, 2023—Alterra Mountain Company announced today that Pennsylvania’s Blue Mountain and Camelback Resort will join the Ikon Pass for the…
-
Snow People—August 2023
In SAM’s Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. From resort hires, promotions, and retirements…
-
Record Attendance at 2023 MSAA Annual Meeting
SAM Magazine—Lake Geneva, Wis., Aug. 21, 2023—Midwest ski operators and industry suppliers descended on Grand Geneva Resort & Spa for the Midwest Ski Areas…
-
Summer Travelers Booking Later, but Still Booking
SAM Magazine—Winter Park, Colo., Aug. 17, 2023—Data from research firm DestiMetrics, a division of Inntopia, has revealed that travelers to the western United States…
-
Australian Operators Eye Strong Finish to Lean Season
SAM Magazine—Australia, Aug. 17, 2023—Warm temperatures in July and into August have put a damper on snow conditions at Australian ski areas, but snow…
-
Tornado Damages Chairlifts, Buildings at Snow Ridge
SAM Magazine—Turin, N.Y., Aug. 9, 2023—An apparent EF-3 tornado with peak wind speeds of 140 mph damaged all three chairlifts and several structures at…
-
Power Outage Strands Hundreds Atop Banff’s Sulfur Mountain
SAM Magazine—Banff, Alberta, Canada, Aug. 9, 2023— A power outage on the Banff Gondola, owned by attraction and hospitality company Pursuit, stranded hundreds of sightseers…
-
Indy Pass Restricts Partners’ Reciprocals with Ski Cooper, Operators Weigh In
THIS REPORT WAS UPDATED ON AUG. 14 SAM Magazine—Portland, Ore., Aug. 4—The role and impact of reciprocal pass agreements has been put in the…
-
Cannon Names Greg Keeler Interim GM
SAM Magazine—Franconia, N.H., July 25, 2023—Cannon Mountain director of sales and marketing Greg Keeler has been named as interim general manager of the ski…
-
Summer Bookings Rebound in June, Occupancy and Revenues Down
SAM Magazine—Winter Park, Colo.—July 13, 2023—Positive economic news during June spurred an uptick in advance summer reservations, according to DestiMetrics’ most recent monthly Market…