SAM Coverage
Ski School
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What’s Happening To Advanced Classes?
Although ski school revenues at most ski areas appear to be keeping pace with revenue figures in other departments, the “health” in this particular…
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Measuring Instructor Quality
The first question a potential Japanese buyer may ask an American ski resort owner is: “Yoo-KEEshee-tsoo wah, DOH dehs KAH?” Loosely translated it means:…
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Book Review: Bold Tracks
By Hal O’Leary152 pp. Evergreen, Colo.: Cordillera Press, Inc., Paper. $16.95. by Gwen AllardDirector, Disabled Program, Ski Windham, N.Y.and Director, PSIA Eastern Education Foundation…
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Radios Connect Student And Instructor
Tom Murphy, an instructor at Crested Butte, Colo., watched as one of his clients used a walkie-talkie radio to communicate with his wife during…
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Ski School: Station Teaching
Last winter, the ski school at Crested Butte in Colorado tried something new. Instead of dividing new skiers into groups for typical group lessons,…
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Psia Moves To Marketing
While attention and concern were riveted on both the NSAA/SIA merger and skiing’s new generic marketing plan, the board of directors of PSIA quietly…
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Safety Through Ski Schools
Heavenly Valley in California is very safety-conscious, and tries to make this a matter of area-wide awareness. Safety education is specially intense in the…
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Ski School Marketing
The area was Snoqualmie Summit, 50 miles from Seattle. It was 1975, and General Manager Stan DeBruler was looking for someone to run a…
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Head Trips
Inner Skier, Outer Limits, Woman’s Way, Center Skiing, Yoga Skiing — whatever these new tags mean to the theorists who invented them, to the…
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Inner Game
What would be the reaction if someone defined a ski teaching technique which enabled students to learn in half the time, improved and stimulated…
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Schools Can Mean Profits
In the Midwest, where enterprising ski area managers pursue every angle to make their operations pay, some areas have developed a consistent market for…
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Teaching Kids
My experience has been that many ski areas are doing a fine job in promoting and getting new skiers interested enough to come to…
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Ski School Economics
During the 1972-73 ski season, ski schools in the United States produced an estimated $28 million in revenue. After expenses, they showed a gross…
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Big Time For The Small Fry
When that January thaw is followed by a ski area lull, the best prescription is a dose of Ruedi Wyrsch’s special brew of skiing…
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Turn On The Tots– The Ski Area Nursery
Last fall my father asked me if I would like to study ski area nurseries and do a story about them. Well, he didn’t…
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Young Granddaddy Of Ski School Design
Jerry Muth is a teacher. His classroom is 7,800 Colorado acres, his students are any age and number in the hundreds of thousands. Graduates?…
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Glm– A Short Cut To Profit
This last season, Head Ski Co. made an historic first attempt (by a manufacturer) to actively promote a specific teaching method, using specially-supplied equipment.…
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Ski School– Small Fry Classes
The way skiing is developing into a family sport, all resorts, whether they promote themselves as family ski areas or not, must be basically…