SAM Coverage
Social Media
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Leveraging Influence
Working with social media influencers can be a slippery slope, but it can also boost your marketing in ways other avenues can’t. In…
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More Early Openings, and a Few Delays
SAM Magazine—Dover, Vt., Nov. 17, 2017—A huge number of mountain resorts across North America—from small ski areas near urban centers to the biggest operations…
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Deno Dudunake Receives 2017 BEWI Award
SAM Magazine—Boston, Mass., Nov. 17, 2017—Longtime Rossignol sales rep Deno Dudunake was honored with the 32nd annual BEWI Award at a luncheon in Boston…
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Many Resorts Opening Early
SAM Magazine—Dover, Vt., Nov. 10, 2017—By Sunday morning, the number of ski areas open for skiing and riding in North America will just about…
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It’s Beginning to Look a Lot Like Ski Season
SAM Magazine—Dover, Vt., Nov. 3, 2017—After Arapahoe Basin in Colorado opened for the season on Oct. 13, neighboring Loveland Ski Area kicked things off…
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Vermont Ski Areas Association President Parker Riehle Stepping Down to Start New Firm
SAM Magazine—Montpelier, Vt., Oct. 30, 2017—Vermont Ski Areas Association (VSAA) president Parker Riehle is stepping down after 19 years at the organization to open…
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PSIA-AASI Launches E-Learning Course for New Instructors
SAM Magazine—Lakewood, Colo., Oct. 30, 2017—A new E-Learning Course for New Instructors is now available online from the Professional Ski Instructors of America and…