SAM Coverage
Social Media
-
Mountain Spy :: September 2011
In this Mountain Spy segment, Liz Eren takes her questions to Facebook to see how well resorts are monitoring these important media outlets. Facebook…
-
Chairlift Loading
This article is currently not available online. Please email [email protected] for a pdf copy of the article
-
Ski Schools– Community Jr Ski Program
This article is currently not available online. Please email [email protected] for a pdf copy of the article
-
Wachusett Passholders Get Lift Ticket Deal at Stratton
SAM Magazine—Princeton, Mass., Aug. 16, 2017—Season pass partnerships between unaffiliated resorts continue to evolve in a variety of ways. One of the newest is…
-
Sunlight Expands Pass Partnerships Worldwide
SAM Magazine—Glenwood Springs, Colo., Aug. 1, 2017—Season pass holders at Sunlight Mountain Resort can now receive three free ski days at Kiroro ski area…
-
How to Sell Summer
Summer visitors are quite different from winter guests, and it takes an entirely different marketing approach to connect with them. In building summer…
-
SAM’s Annual Best and Worst in Marketing 2016-2017
There’s a lot to learn from the cleverly conceived and occasionally failed marketing programs of your peers. GENERAL Best Ski Show StrategyBretton…
-
Social Media in Customer Service
As social media become customer service channels, resorts must step up efforts to stay abreast of comments and requests. Social media started with…
-
What to Say, How to Say It
Communications after major events must be handled with utmost care. Not long ago, resorts released information regarding bad news events only grudgingly, if at…