SAM Coverage
Summer
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Multi-Use Trails Mean Business
A quality multi-use path and trail network could be the most undervalued amenity at your resort. Your summer guests love trails. They crave convenient…
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Construction Site
A look at projects ranging from major expansions and overhauls to base-area updates and replacements. Cascade Mountain, WI Cascade Mountain has begun the first…
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10 Ideas for Summer Operations
Other-season opportunities have their own unique demands and challenges. Here’s a look at 10 ideas, cherry-picked from SAM’s sister publication. Summer remains a…
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More than Beer and Brats
Events are often the cornerstone of summer business, but Snowbird’s nine-weekend-long Oktoberfest takes the concept to a higher level. “C’mon, SAM. Why are…
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Epic Discovery Debuts at Vail Mountain
SAM Magazine—Vail, Colo., July 1, 2016 —Vail Mountain unveiled its new Epic Discovery summer mountain experience at a ribbon cutting ceremony June 28. Epic…
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Western Resorts Continue Strong Booking Pace
SAM Magazine—Denver, June 21, 2016—Following a record-breaking winter, summer bookings at Western destinations are continuing at the same torrid pace. According to DestiMetrics, which…
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Memorial Day Weekend Kicks Off Summer for Many Resorts
SAM Magazine—Dover, Vt., June 2, 2016—Mountain resorts nationwide opened for summer operations over the long Memorial Day weekend, kicking off the warm season with…
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More Than Just Looks
Landscaping has long been a low priority for winter resorts, but summer operations are giving many a new perspective. The natural landscape of most…
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Going Downhill
The prospects for mountain bike parks are looking up. Mountain resorts offer the ideal environment for a downhill mountain bike park. Still, a successful…
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Indoor Ski Center Coming to American Dream New Jersey
SAM Magazine—East Rutherford, N.J., April 5, 2016—Developer Triple Five and resort operating group SNOW Operating are partnering to operate North America’s first indoor snow…
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Alps Resorts Get Ready for Summer, Fall Operations
SAM Magazine—Zermatt, Switzerland, Mar. 25, 2016—High-altitude resorts across the Alps are preparing for and investing in summer operations, according to Patrick Thorne’s SnowHunter World…
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It’s All a Game
When your dad is a pro event racer and your mom is an event organizer, your birthday parties are bound to rock. Adventure Games…
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Fun and Games at IAAPA
The editors of SAM, along with a number of ski area operators, attended the International Association of Amusement Parks and Attractions (IAAPA) Expo in…
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Idea Files
Best ideas of 2015: tubing lanes, conveyor de-icing, load-here mats. SUNKEN LANES Implemented by Jay Roberts at Wintergreen Resort more than 10 years…
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The Assembly Looks at Summer’s Peaks and Valleys
SAM Magazine—Denver, Jan. 22, 2016—The 2016 Assembly, focused on how North American resorts and communities can manage the peaks and valleys of summer visitation…
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Summer Ops Camp Goes to Park City in 2016!
SAM Magazine—Park City, Utah, Jan. 6, 2015—SAM’s seventh annual Summer Ops Camp, a hands-on educational, networking, and in-park demo event, will head to Park…
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Weather Makes Eastern Areas Get Creative
SAM Magazine—Dover, Vt., Dec. 22, 2015—With the reality of this mild start to the winter in much of the eastern half of the continent…
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Hot Prospects
Summer operations hold the promise of high margins and profits, but achieving them takes a concerted effort. The growth of summer tourism provides winter…