SAM Coverage
Summer
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How to Sell Summer
Summer visitors are quite different from winter guests, and it takes an entirely different marketing approach to connect with them. In building summer…
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Details Matter
Eight steps to protect your summer business. This article is reprinted from SAM’s sister publication, Adventure Park Insider, Winter 2017. See more at…
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Camelback Debuts Restyled Mountain Slide
SAM Magazine—Tannersville, Pa., June 26, 2017— Camelback Mountain Adventures debuted a newly redesigned Alpine Slide this past weekend. The newest version of the Slide,…
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Utah Set Skier Visit Record in 2016-17
SAM Magazine—Salt Lake City, June 14, 2017—This past Sunday, June 11, Snowbird resort finally stopped spinning the lifts for the year – ending an…
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Vail Resorts Completes Acquisition of Stowe Mountain Resort
SAM Magazine—Broomfield, Colo., June 9, 2017—Vail Resorts closed on its acquisition of Stowe Mountain Resort in Vermont on Wednesday. Stowe, VR’s first East Coast…
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Lookout Pass Expansion Plan Approved by Forest Service
SAM Magazine—Mullan, Idaho, May 24, 2017—Phase I of Lookout Pass’ master development plan has been approved by U.S. Forest Service officials, and work can…
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Chris MacInnes Named President of Crystal (Mich.)
SAM Magazine—Thompsonville, Mich., May 4, 2017—Chris MacInnes has become president of Crystal Enterprises Inc., which operates Crystal Mountain, Mich. John Melcher succeeds MacInnes as…
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Killing It in Summer
Killington, site of SAM’s 2017 Summer Ops Camp this September, has developed a masterful plan for raising its summer revenues. A few years ago,…
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Vail Resorts Q2 Results Show Strong Growth
SAM Magazine—Broomfield, Colo., March 13, 2017—Vail Resorts fiscal 2017 second quarter results for the period ending Jan. 31 show growth in just about every…
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Record Spending, Off-Season Growth at Colorado Mountain Resorts
SAM Magazine—Denver, March 13, 2017—Sales tax collections in Colorado’s mountain communities once again reached an all-time high in 2016, mirroring the steep climb of…
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Measuring the Summer Market
As the data and trends show, summer can no longer be called the “off season.” Summer tourism in mountain resorts has been going gangbusters…
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Spend Your Money Wisely
Bogus Basin’s new summer operations will make its winter passholders very happy. Find out why in the SAM interview. Bogus Basin is the second…
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Summer Ops on Forest Service Land
Follow the screening criteria to smooth the way to approval. The Recreational Opportunities Act of 2011 allows winter resorts on Forest Service land to…
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SAM Summer Ops Camp 2016
More than 160 summer operations managers, vendors, and schemers gathered at the Canyons Grand Summit in Park City, Utah, to explore the state of…
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Summer School
Edutainment—teaching guests about the environment while they play in it—is becoming a key component of summer activities in the mountains. Offering a full menu…
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Summer Ops Camp Registration Closes in a Week
SAM Magazine—Natick, Mass., Aug. 29, 2016—Registration for SAM’s seventh annual Summer Ops Camp—a series of seminars, workshops, and site visits that explore the state…
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Mountain Spy :: July 2016
In this month’s Mountain Spy, we tackle a seemingly easy question, but the responses vary—as usual. I’M COMING TO THE AREA FOR A BACHELORETTE…