In the aftermath of NSAA’s “Future of the Industry” Summit, a movement has begun that will focus marketing efforts on the 10-24 year old age bracket. This article explains the reasoning behind this decision.
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September 1996 Issue
In the aftermath of NSAA’s “Future of the Industry” Summit, a movement has begun that will focus marketing efforts on the 10-24 year old age bracket. This article explains the reasoning behind this decision.