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May 2018

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Featured Story

SAM's Annual Best and Worst in Marketing 2017-18

A look back at the hits and misses from the past year, as reviewed by our independent and opinionated critics.

Summit Series :: Finance and Revenue

Written by The Editors

The third installment of the SAM Summit Series leadership mentoring program focuses on managing expenses and, more importantly, how to drive revenue.

Finding Lost Forest

Written by Moira McCarthy

Aspen Snowmass put a great deal of thought, and plenty of investment, into its broadly appealing summer business attractions.

Mountain Spy :: May 2018

Written by Dave Meeker

For this issue’s Mountain Spy, we asked a guest-service savvy resort staffer—Kimberly Meeker, the regular Spy’s better half—to mine through the...

Statistical Disarray in 2018

Written by Scott Hannah, Rick Kahl

SAM has been encouraging greater coordination of industry data for 35 years. How much has changed?

Powder Ridge, Minn., needed minimal investment to create a Laser Light Tubing experience, and the return has been significant.

Life in the Fast Lane

Written by Bob Curley

Tubing can be spectacularly profitable. Night tubing turns the dial to 11.

Can Snowmaking Compensate for Climate Change?

Written by Robin Smith

A little-read study from the EPA suggests resorts can survive this century’s projected global warming—if they achieve greater efficiencies in snowm...