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play. discover. profit.

SAM Magazine presents a hands-on business seminar for summer operations. 

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EARLY BIRD RATES IN EFFECT UNTIL JULY 30TH. 

Attendee inquiries e-mail: olivia@saminfo.com
Sponsorship inquiries e-mail: sharon@saminfo.com



Join fellow operatorsfrom across North America to explore top opportunities for summer. See and learn from experts how to create the best possible experiences for your guests. Get hands-on with cutting-edge and well-established attractions, from aerial activities to flow trails. Discover how to establish signature summer events and appeal to the entire family. Become your guest and experience the mountain environment as they do!


2016 Summer Ops Camp Agenda:
(updated as of August 18th)

 

WEDNESDAY, SEPT. 14  
10am-4pm Registration at Grand Summit Hotel
12pm-4pm Complimentry ZipTour at Canyons Village
2:30pm-4:30pm Rescue/Evac Workshop: Petzl Technical Institute will lead you through an adventure park rescue and evacuation and show how to handle the latest standards, tools, and challenges in high angle rescue in adventure parks, in both winter and summer.
5pm-6pm Make Your Events "Effing" Awesome: Join Jeff Suffolk, founder of Human Movement, an active entertainment company based in Colorado to talk all things resort programming, proprietary events, and what’s trending in the space. Jeff’s company has been awarded Inc Magazine’s Fastest Growing Private Companies, Outside Magazines Top Places to Work among others, and they have produced some of the world’s largest running events, beer festivals, and other outdoor events in North America. He has some great insights on what’s working, what doesn’t, how to maximize your calendars and increase summer revenue.
6pm-8pm Cocktails, Dinner and Welcome Remarks
8pm-9:30pm Cosmic Tubing and After Dinner Drinks at the umbrella bar courtesy of Umbrella Bars USA
THURSDAY, SEPT. 15  
7:30am - 9am Breakfast & Vendor Showcase with Outdoor Product Demos
9am - 9:45am Market Intelligence
Presenter: Ralf Garrison, DestiMetrics

Take an in-depth look at the summer marketing numbers—where we’ve been and where we’re going. We will explore what is and isn’t working and why, as well as where future summer business growth will come from for our industry.
9:45am - 10:30am Summer Ops on the National Forest
Presenters: Travis Beck, SE Group; Dave Fields, Snowbird; Jamie Barrow, Vail Resorts; Scott Fitzwilliams, USFS; Shawn Wetterberg, USFS 

How can you implement your vision? Key stakeholders from the Forest Service provide advice on the process, from planning and permitting to implementation. Gather intel that will save you time and money.
10:30am - 11am Morning Break
11am - 12pm Aerial Adventure Parks and Zip Tours
Presenters: 
Shawn Tierney, ACCT; Jamie Barrow, Vail Resorts; Miach Henderson; ACCT & Hubbard Merrell Engineering
 
We will look at the latest technology, course designs, pricing strategies and industry initiatives on safety, risk management and standards.
12pm - 12:30pm Buses depart for Park City
12:30pm - 2:30pm Lunch at Park City & Adventure Park open to attendees
2:30pm - 3pm Buses depart for Deer Valley
3:30pm - 5pm The Value of Trails
Presenter: Charlie Sturgis, Mountain Trails

Your summer guests love trails. What are you doing to make their experience fun and inviting? Are you prepared for the not so outdoor savvy customer who craves convenient access and all the amenities? We will experience trails like your customers then talk about it like operators with trail and planning experts.
3:30pm - 5:30pm Mountain Bike Parks
Presenters: Paul Mutch and Dave Kelly, Gravity Logic

Ride Deer Valley’s top-rated bike park with cutting edge flow trails, including the 3 mile “Title Wave” with over 45 features and the new novice flow trail. Explore what it takes to attract a broad audience. See behind the scenes of the resort's rental operation, lesson program and sales.
5:30pm - 6pm 5:30pm - 6pm
6pm - 7:30pm Dinner and Lawn Games
7:30pm Buses depart for Canyons
8pm - 9:30pm Last call at the umbrella bar courtesy of Umbrella Bars USA
FRIDAY, SEPT. 16
 
7:30am - 9am Breakfast & Vendor Showcase with Outdoor Product Demos
9am - 10am Strategic Capital Deployment
Presenters: Claire Humber, SE Group; Brad Wilson, Bogus Basin

You’ve developed your master plan and identified Phase One. Now what? How do you strategically deploy your capital to keep implementation moving forward while reducing risk? We will examine one resort's month-by-month approach to ensure each step of the implementation process is considered for a timely startup of Summer 2017 operations.
10am - 10:45am Seasonal Staffing
Presenters: Paul Thallner, High Peaks Group

Experts and fellow operators will share ideas on how to find good talent, incentives to reward and retain good talent, tactics to avoid burnout, creating a shared vision for your summer staff and more.
10:45am - 11am Morning Break
11am - 12pm

Risk Management: Avoiding Summer Oops: Four Key Strategies to Mitigating Risk
Presenters: Tim Yates, Wells Fargo; Mary Bozack, Willis; Gainer Waldbillig, WLaw

Join insurance and ASDA experts as we look at 4 key areas of risk management during your summer operations: employee execution, logs/training; relationships with manufacturers; and law statutes.

12pm - 1pm Lunch & Vendor Showcase with Outdoor Product Demos
1:30pm

Complimentary, off-site tours: 

Sundance: Come experience their spectacular Zip Tour and see this beauty of this resort from above. Stay the night and experience the full art, culture and food experience of Sundance.  

Utah Olympic Park: Experience the myriad of adrenaline activities including their extreme summer tubing, the Drop Tower, kid adventure zone, zip coaster and much more.

Snowbird: Get a behind-the-scenes tour of their world famous Oktoberfest event (see current article in SAM’s July issue) in addition to all of the summer attractions including mountain bike passes.

Petzl Technical Institute: Petzl Technical Institute is a center for knowledge, discussion, and the creation of solutions for those who work and play in the vertical world. Visit the North American headquarters—a 15,000 sq/ft state-of-the-art training center located in the heart of Salt Lake City.






A look inside one of SAM's Summer Ops Camp...


 2015 Summer Ops attendees visited Mountain Creek for an on-hill bike park tour... 



Thanks to all those who have joined us over the past six years at Camp!



  


SUMMER OPS CAMP 2015

> 2015 SUMMER OPS WRAP UP
> 2015 SUMMER OPS PROGRAM

SUMMER OPS CAMP 2014

> 2014 SUMMER OPS WRAP UP
> 2014 SUMMER OPS AGENDA

SUMMER OPS CAMP 2013

> 2013 SUMMER OPS WRAP UP
> 2013 SUMMER OPS AGENDA

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