Intrawest is revising its rental shops for better margins and service through the use of "Pods" where customers sit and shop personnel bring gear for fitting. The rental shops also include a retail segment for better profit margins. The piece also includes a sidebar on the building of a temporary base villageÑthe Phoenix ProjectÑat Mountain Creek, N.J. after its base lodge burned to the ground in October of 1999.
You can order this article for $3.00 by e-mailing email@example.com
Subscribe to SAM Magazine and receive 6 issues a year that include in-depth resort profiles, best practices, new products, industry trends and much, much more.
Click Here To Order