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January 2017

 

Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.

To order an article that is not online or a back issue of SAM Magazine, email donna@saminfo.com.

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Some Industry heavy-hitters, and past SAMMY Award winners, talk about their journey, guilty pleasures and best days.

Idea Files

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Wheels on snowmobiles, inexpensive coffee timer, and an easy way to blow snow off a conveyor.

Ski Inc.

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Excerpts from Chris Diamond's must-read new book.

THE QUESTION: I’M NEW TO THE SPORT, AND IT SEEMS EVERYONE REPORTS THEIR BASE DEPTH. HOW DO YOU MEASURE IT?

We asked a version of this question via Twitter—coming from SAM, asking resorts on social media how they measure their base depth. Alas, after garnering a handful of responses we got unceremoniously called out and the effort was squashed. The goal of the question, however, was realized: one resort communicator emailed after the fact and said he didn’t want to discuss on Twitter how his resort measures the base depth, because the area doesn’t actually have a method; it’s merely a guess. He’s not alone, we think.

The broadening scope of the rental shop customer has manufacturers enhancing the quality of their products.

Measuring the Summer Market

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As the data and trends show, summer can no longer be called the "off season."

Spend Your Money Wisely

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Bogus Basin's new summer operations will make its winter passholders very happy. Find out why in the SAM interview.

Raise the Bar

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Plan ahead and wow your guests during periods of peak demand.

Lifts 2016: Moving Up

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This year saw an uptick in resort lift installations and upgrades, all aimed at enhancing the guest experience.

Blue Pages :: January 2017

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JUST HANGING OUT... FIRE ON THE MOUNTAIN... SHORTSWINGS

Follow the screening criteria to smooth the way to approval.

Feel the Burn (Out)

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Stimulate your staff to help manage the inevitable burnout that happens during a long season.

The Teen Scene

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High school-age employees are the backbone of many ski areas.

Dealing with Collegians

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To attract the college crowd, the price must be right.

Industry Reports

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New Ownership at Magic Mountain... Mount Snow EB-5 funds Released at Last... People... Supplier News... Awards... Obituaries

Snow brings people. And people bring their wallets. The contents of those wallets drive the economies of most ski area communities, small or large. People spend money in restaurants, hotels, and retail shops. When these establishments are busy, they often need help from local service people to keep everything running. As a result, electricians, plumbers, contractors, and the like are busy as well—all because there’s snow.

Pub Memo :: SAM by the Numbers

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Publisher Olivia Rowan touches on the Terrain Park Contest, Cutter's Camp and the SAMMY Leadership Awards.