SAM Magazine--January 11, 2012--SIA and SAM Magazine are partnering again at the upcoming SIA Snow Show in Denver, Colorado, January 26-29, 2012, to deliver a comprehensive program for rental buyers and suppliers.

The Backshop + Rental + Uniform exhibit will provide a close-up look at the latest rental equipment and backshop innovations. Additionally, the exhibit will include a display of uniforms for those who are purchasing clothing for resort personnel.

A complete list of 50+ suppliers participating in this exhibit can be found here: www.siasnowshow.snowsports.org/Attendees/BackshopRentalUniform/

Special events will be held at the Rental World booth on Friday, January 27. See the schedule below:

1:00 p.m., Backshop + Rental + Uniform, Booth 4677, SAM presents a rental forum clinic titled, "How Rocker Technology is Rocking the Rental World. " The past, present, and future of rocker technology in rental business, and how it is transforming the experience for beginners and enthusiasts alike.

5:30 p.m., Backshop + Rental + Uniform, Booth 4677, Join SIA, LSSM and SAM Magazine and participating exhibitors and attendees for a beer or glass of wine.

About the SIA Snow Show: The SIA Snow Show launches the styles, technology, innovations, and energy of winter sports for 2012-13. Nearly 1,000 brands, representing over 96% of the supplier market share in snow, showcase their wares. Nearly 20,000 industry professionals, including snow sports retailers, meet to engage in business, networking, parties and seminars/clinics, and the snow sports community in one place.

Following the Snow Show, test-ride new gear at the On-Snow Demo/Ski-Ride Fest. In conjunction with the WWSRA Rocky Mountain Demo and in partnership with Cross Country Ski Areas Association (CCSAA), it's a chance to try out the same gear showcased at the Show. Included in the $10 On-Snow registration fee are free lift tickets, transportation (to/from Denver), continental breakfasts, lunches and a happy hour on the 31st. Find all the details for the On-Snow Demo/Ski-Ride Fest at siasnowshow.com.

For registration and complete details on the SIA Snow Show and On-Snow Demo/Ski-Ride Fest, check out www.siasnowshow.com or call SIA at 703-556-9020.

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