SAM Magazine—Denver, Colo., Jan. 16, 2015—Revenues at 19 mountain resorts in six states are up 15 percent over last season while occupancy is up 9 percent, according to Denver-based DestiMetrics. The data reflect aggregated occupancy based on reservations already made through April.

Revenue and occupancy have experienced gains every month from November through April, with double-digit percentage increases in February and April. This year Easter is April 5.

SAM Magazine—Denver, Colo., Jan. 16, 2015—Revenues at 19 mountain resorts in six states are up 15 percent over last season while occupancy is up 9 percent, according to Denver-based DestiMetrics. The data reflect aggregated occupancy based on reservations already made through April.

Revenue and occupancy have experienced gains every month from November through April, with double-digit percentage increases in February and April. This year Easter is April 5.

“As mountain resorts head into the prime winter months, the data is showing continued strength in the destination tourism segment of the industry, which … can be accurately predicted based on lodging reservation activity,” explained Ralf Garrison, director of DestiMetrics. “The perception of good early conditions and continued positive economic news is creating the potential for some resorts to surpass the record-setting 2007-2008 ski and snowboard season if the trends continue,” he added.

Regionally, consistent snowfall at most Rocky Mountain resorts has helped boost a 15.4 percent increase in revenues and a 9 percent increase in occupancy compared to last year as of Dec. 31.

Occupancy for the season at resorts in California, Nevada, and Oregon is up an aggregated 9.6 percent compared to the same time last year. Despite some dips in the average daily rate, the robust occupancy level has offset those declines, and is delivering a 5.6 percent increase in revenues.

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