SAM Magazine—Seattle, Wash., Nov. 3, 2016—For the last few months, political advertisements have flooded the media, taking up most of the advertising inventory at premium rates. An unusual victim of this ad frenzy was the Ski Dazzle Seattle Ski and Snowboard Show, which was cancelled because the promoters couldn't afford spots on TV, radio, and in newspapers. The event was scheduled for Nov. 5 and 6.

“We have a reputation to protect, and we don't want to get lost in all of the political advertising,” said Judy Gray, co-owner of Ski Dazzle, a California-based company that stages multiple shows each year. “Plus all the advertising has been scooped up by political parties.”

Advertising rates were as much as four times higher than organizers usually pay. Gray has been running ski shows for 38 years, and this is the first time a show has been canceled because of an election.

Gray said the company plans to bring the ski show back to Seattle in November 2017, but dates won't be determined for several months.

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