Current Issue

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Below is the Table of Contents from the current issue of SAM (Ski Area Management) magazine. We have selected a few articles that you can read in their entirety online.

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September 2015

  • The Changing Role of Patrol
    The transition from treating and transporting injured skiers to more broad risk and safety responsibilities has expanded the scope of patrolling.

  • The Silver Standard
    In-house expertise and a passion for mountain biking helped Silver Mountain, Idaho, build a viable summer business.

  • Circle of Trust
    Which is more important for financial excess: guest loyalty or employee loyalty? As it turns out, the two are inextricably linked.

  • Ramping Up for Winter
    It takes planning and preparation to hire a first-rate staff. Here are best practices for hiring, onboarding, and training.

  • Greening Up
    The owner of Elk Mountain, Pa., wanted to create a picture-postcard area. In planting 35,000 evergreen trees, he got even more than that.

  • 2015 Media Buying Survey
    SAM surveyed media buyers across the U.S. to discover how and where they commit their marketing dollars.

  • Totally Tubular
    Tubing has become an essential part of the revenue stream for many resorts; managing the business well takes care, attention, and a good set of rules.

  • Construction Site
    Major summer improvement projects include summit and base lodge additions, bike parts, and of course, lift installations.

  • Industry Reports

  • Trailblazers : : Ron Ratnik
    From World War II refugee to snowmaking innovator.

  • Smart Cards Are on the Way
    But it may take them years to become widely accepted at winter resorts.

  • Job Number One
    Ski areas continue to search for new skiers and riders to replace the aging, and departing, Boomers.

  • Problem Solving
    It takes creativity to find solutions when working with an orphan ski lift.

  • Mountain Spy
    In this month’s Mountain Spy, we address the trend of entitled customers. The responses vary, but a personable employee is always the best solution

  • Idea Files
    An on-hill emergency contact info sign, chair carrier, and motor vault room sliding door are this issue's clever ideas.

  • Blue Pages
    Epic Number of Season Pass Partnerships... Doubling Down on Uniqueness... When Expenses Trump Exclusivity... Solar in New York... Orange is the New Blue at Silverton... IOC Playing Games in Beijing?