Current Issue

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Below is the Table of Contents from the current issue of SAM (Ski Area Management) magazine. We have selected a few articles that you can read in their entirety online.

To order an article that is not online or a back issue of SAM Magazine, email donna@saminfo.com

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July 2015

  • Reaching New Markets
    The ethnic makeup of America, and inevitably winter resorts, is changing. Are you ready to communicate with and welcome a new audience?

  • 10 Under 30
    SAM's annual collection of 20-somethings who are making a difference and leading by example.
    READ MORE

  • Planet Kids
    Soda Springs, Calif. has developed a simple, easy means for young families to introduce kids to snow and wintersports.

  • Mixed Media
    Media buying used to be relatively simple. It's become a fast-paced game of whack-a-mole in the quest to reach and impress customers.
    READ MORE

  • Rebirth of a Resort
    Detroit Mountain was closed for a decade before a local non-profit found the will (and funds) to bring it back to life.

  • Construction Site
    Resorts are adding a variety of summer and winter facilities to keep guests satisfied and eager to return for more.

  • Idea Files
    A summer rescue litter, safe and easy conveyor belt de-icer, and DIY conveyor cover are three clever solutions devised by Pennsylvania resorts.

  • On the Road
    Cutter’s Camp Loon Mountain, April 12-14 | Timberline Lodge, Mt. Hood, May 12-14... NSAA National Convention San Francisco, CA May 2-6... LMS Jiminy Peak, MA, April 14-16... SAVMI Grand Junction, CO, May 18-21... CWSAA 2015 Spring Conference Whistler, BC, April 26-29

  • Industry Reports
    U.S. SKI TEAM TO MANAGE NASTAR... SEASON’S VISITS DROP TO 53.6 MILLION... HEAVENLY SUMMER PLAN WINS APPROVAL... PEOPLE... OBITUARIES... CORRECTION: MUELLER LIFTS LIVES

  • Pricing Summer
    Pricing summer activities is the season's hardest task.

  • Job Safety Training
    Plan and prepare now for autumn training programs.

  • Animating the Park
    Ski areas are figuring out what works at summer adventure parks, and what doesn’t.
    READ MORE

  • What to Say, How to Say It
    Communications after major events must be handled with utmost care.

  • Eco Tip: Treadwright Tires
    An impact on every bottom line.

  • Mountain Spy
    In this month’s Mountain Spy, we address a hot topic this past season—disgruntled pass holders. The responses vary, but a personable employee is always the best solution.
    READ MORE