Bousquet Ski Area Owner George Jervas Dies Suddenly

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SAM Magazine--Pittsfield, MA--August 24, 2012--George W. Jervas died suddenly on August 20, at the age of 76, doing what he loved most: working at his ski area. Jervas, the owner of the Berkshire resort for over 30 years, reportedly suffered a cardiac arrthymia. Jervas originally bought the ski area as part of a four-member group, but has been the sole owner for the past 15 years. Under his ownership, Bousquet has grown into a year-round destination, with expanded summer operations complementing its winter business. Sherry Roberts, who was Jervas's companion for the past 19 years, and a long-time Bousquet employee, will take over the reins at the ski area. A Celebration of Life for George will be held Saturday, August 25, starting
at 11 a.m. at the ski area--all are welcome.


They don't make them like George anymore

George can say he did it his way! He was a real character. Fun to be around. A lion of the industry. A champion for smaller ski areas. Unique in his own very special way. Condolences go out to Sherry, the areas employees and to his family members. Thanks for the turns and the memories - there are many.

a legend passes

Condolences to Sherry and the Bousquet family. George leaves a big footprint and long echo up here in the North Country...from the DeLeo's on behalf of friends from Lyndon State. cd