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SAM Magazine—Jackson Hole, Wyo., May 17, 2012—Despite receiving below-normal snowfall last season—100 inches less than average, and 200 inches less than in 2010-11—Jackson Hole recorded its second-highest skier visits total ever, 479,000, just a few thousand short of its all-time high. The area profited from having enough snow to offer ample cover, and from favorable comparison to its destination competitors in Colorado, Utah, and California.

Kate Foster of the Jackson Hole Chamber of Commerce told the Associated Press that lodging occupancy rates in February and March exceeded rates in 2011. She credited a marketing campaign that targeted skiers in other Rocky Mountain states where the snow wasn't as plentiful in Jackson Hole.