Jay Peak Drops Ticket Prices
SAM Magazine--October 17, 2012, Jay, VT--Jay Peak Resort today announced that it is lowering the prices of all its lift tickets. For example, a single-day lift ticket last year was $75, but will be $64 this season. Ten dollars will be taken off each additional day purchased.
The move comes while the area undergoes a $500 milion renovation. Since 2008, the resort has invested in new lodging, snowmaking, chairlifts, base lodges, restaurants, a conference center and a 60,000-square-foot indoor water park. "Having new profit centers succeeding at the pace they are gives us the freedom to apply pricing flexibility to areas like lift tickets," says resort VP Steve Wright.