LSSM Launches Updated Website

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Publish Date

07/26/2011

SAM Magazine-Lakewood, Colo., July 26, 2011-A newly revised website for Learn to Ski and Snowboard Month (LSSM) officially launched today with features that make it easy for consumers to find information on how to get involved in skiing and snowboarding.

Built by nxtconcepts.com, the site serves as a key communications tool for the national January initiative that motivates children and adults to learn skiing and/or snowboarding. The URL for the new site is skiandsnowboardmonth.org.

The site offers information and links on learning programs at more than 300 ski areas and resorts. It can help newcomers locate ski areas, resorts and retail shops via its new search engine.

Skiandsnowboardmonth.org also provides practical information, in a variety of languages, to help consumers have a quality snow sports experience. It also includes testimonials and videos from the sports' ambassadors and celebrities. There are special sections for kids and media as well.

"This site helps make it easy for consumers to engage," said Mary Jo Tarallo, LSSM executive director. "LSSM is about de-mystifying skiing and snowboarding, especially for those who are new to the sport."

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