OLN to Broadcast USSA Ski, Snowboard Events
SAM Magazine--Park City, Utah, July 21, 2004--OLN will broadcast 22 hours of original ski and snowboard event programming annually, with multiple re-airings, according to terms of a multi-year agreement between the sports channel and the U.S. Ski and Snowboard Association (USSA). OLN is in 59 million homes and televises events such as the Tour de France and the Gravity Games.
OLN replaces ESPN, which has been the cable partner of USSA since 1983. OLN's coverage complements what USSA says will be a minimum of eight hours of ski and snowboard programming on NBC.
OLN programming begins in late November and early December with coverage of the women's World Cup in Aspen and the men's World Cup in Beaver Creek, and will include freestyle and snowboard World Cup events as well. OLN will telecast each program a minimum of three times, with the premiere broadcast airing in primetime.