CSCUSA Member Resorts Down, But January Starts Strong

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SAM Magazine - Denver, Colo., January 23, 2009 - Colorado skier visits dipped slightly says Colorado Ski Country USA (CSCUSA). The industry organization, which represents 22 resorts in Colorado, reports total skier visits down 7.7 percent during the first period of the 2008-2009 ski season, defined as October 15, 2008 through December 31, 2008. However, the first skier visit period does not include four days of the 2009 New Year's week, when resorts experienced high, and in some cases record, volumes of guests. In addition, the numbers also don't include Vail Resorts, which operates some of the most successful ski areas in the state including Breckenridge, Keystone, Beaver Creek and Vail, where early indications also point to a strong start to 2009.

"While business is down compared to the last few record-setting seasons, we are seeing participation levels this year that exceed expectations and show strong performance in our sector of the travel industry," says Melanie Mills, president and CEO of Colorado Ski Country USA.

Consistent snowfall certainly played a role, with a record setting December. Records were broken at Silverton, Crested Butte Mountain Resort and Telluride, with consistent snowfall continuing into the first half of January.

While the 7.7 percent drop in the first period has been a cause for concern, first period skier visit numbers do not necessarily indicate skier visit totals for the season. On a positive note, during the 2007-08 season, skier visits were down for the first period and the season total was the second best on record. However, it's important to remember that both January and December of that season offered exceptional snow conditions as well. If the flakes don't fall, it's possible that the fickle regional market might dry up with the snow. In that regard, long term forecasts look fairly favorable for the state, with Snowforecast.com calling for an unsettled pattern with consistent snow into February.

With indications of strong late December and early January numbers to lead the way, CSCUSA officials remain bullish about the rest of the season, citing a recent softening of gas, fuel, and airline prices and a solid base of snow combining to drive destination and local visits. In particular, Denver International Airport (DIA) is reporting good air travel numbers during the latter part of 2008. And the Colorado Department of Transportation (CDOT) reported record Martin Luther King holiday weekend car traffic at the Eisenhower/Johnson memorial tunnels.

"Some of the best skiing of the season is still ahead of us," adds Mills "Resorts are remaining flexible and continuing to offer creative programs and deals for guests and we are encouraged by early January numbers."