SIA Tallies the Impact of Women on Snowsports
SAM Magazine—Washington, D.C., Oct. 11, 2013—The 2013 Women's Snow Sports Market Intelligence Report reveals that 3.3 million women participated in snowsports last season, and made $1 billion in purchases of women-specific gear during the 2012-13 season. The report, a supplement to the full Market Intelligence Report produced by Snowsports Industries America (SIA), calls women critical to the snow sports market for their purchases and for their influence over family activities.
• Women spent 59 percent of their snow sports dollars on apparel.
• Alpine ski brought out the most women to the mountain, with 3.3M participants.
• 60 percent of female snowboarders are between the ages of 16 and 34.
• Women's cross-country equipment sales rose 8 percent, to $5 million.
• Consistent with backcountry trends, women's alpine/AT boot sales were up 193 percent in units and 217 percent in dollars.
The Women's Snow Sports Market Intelligence Report provides a comprehensive view of the women's snowsports market at retail. It offers a detailed view of each product category and market channel and compares pricing, retail margins, unit and dollar volume by channel, regional sales, inventories and market penetration. All snow sports businesses can use the report to provide a perspective on the industry.
The 2013 Women's Snow Sports Market Intelligence Report is available at no cost to SIA members and $425 to non-members. SIA will release a related Youth Market Intelligence Report in the near future.
For a 10-minute overview of the 2012-13 retail performance, Check out SIA’s “State of the Industry Video” at http://vimeo.com/76093244.