Source Interlink Snow Titles Grow as Bonnier Exits
SAM Magazine—San Clemente, Calif., May 22, 2013—Source Interlink’s GrindMedia division acquired the TransWorld magazine titles on May 20, swapping them with Bonnier Corp. for Source Interlink’s nine motorcycle titles. The exchange gives Source Interlink multiple titles in snowboarding, and Bonnier several titles in cycling.
No sums were disclosed.
Source Interlink adds TransWorld Skateboarding, TW Snowboarding, TW Business, TW Surf and other titles to its Grind stable, which already included Snowboarder and Powder, as well as Surfer and Surfing, among others.
Bonnier has now disposed of all its snow titles, most of which it had acquired from Time Inc. as part of its Time4Media purchase in January 2007. Bonnier spun off Ski, Skiing, and Warren Miller Entertainment to Active Interest Media (AIM) in late April.