Summer Visits Continue to Build in the West

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SAM Magazine—Denver, June 17, 2014—Occupancy and revenues at mountain destinations across the Rocky Mountains and Far West are trending positively and looking strong throughout the summer for the third consecutive year, according to Denver-based DestiMetrics, which tracks forward-looking reservation data year-round at mountain resorts.

DestiMetrics’ data are drawn from 290 property management companies in 19 mountain communities across Colorado, Utah, California, Nevada, Oregon, and Wyoming.

May signaled the growth trend’s strength, as mountain resorts saw an aggregated eight percent increase in occupancy and a 14.3 percent increase in revenues compared to last May.

Among participating western mountain resorts, reservations for May through October are up seven percent, with revenues up 11.8 percent compared to the same six-month period last year. Resorts in California, Nevada and Oregon are currently up 10.1 percent for the full six-month period compared to last year ,while in destinations in Colorado, Utah and Wyoming are up 6.8 percent.

DestiMetrics’ director of operations, Tom Foley, warned that increased fuel costs could have a negative impact on the mountain drive markets this summer. “Geo-politics are driving up fuel prices, cutting into discretionary money for lodging, shopping and activities while traveling, and potentially shortening stays,” he said.