Utah Releases Skier Visit Numbers
SAM Magazine--July 5, 2011--The Utah Ski & Snowboard Association closed its 202-day 2010-11 winter season July 4 at Snowbird Ski and Summer Resort. Utah's 14 ski and snowboard resorts recorded 4,223,064 skier/snowboarder day visits during the season. This marks a 4.23 percent increase over last year's 4,048,153 and is less than a percentage point (0.6 percent) below Utah's all-time record set in 2007-08.
In addition to visit growth, Utah received record snowfall with Snowbird receiving 783 inches, exceeding the old mark of 688 inches set in 1983-84. Snow totals were not the only thing climbing in Utah this season, as spending generated by skiers/riders was an estimated $1.173 billion according to a research study conducted by RRC Associates for the state industry marketing group. This number surpasses the previous estimate from Utah's 2007-08 record season of $1.06 billion.
Total Utah statewide skier days for the past six years are as follows: