Utah Resorts Tally Third-Best Year
SAM Magazine—Salt Lake City, Utah, June 12, 2014—Utah ski and snowboard resorts tallied 4,161,585 million skier day visits in 2013-14, up 3.6 percent from the previous season’s 4,018,812. The 3.6 percent increase marks a great success for the industry, ending above four million for the seventh time in the last nine years, and ranks as the state’s third best season on record.
Although the season snowfall was slightly below average for the state, the 432-inch total combined with significant snowmaking to provide excellent conditions throughout the season. Ski Utah believes that awareness and demand for Utah resorts is continuing on a positive trajectory.
“If we had had just one more strong early storm system, I have no doubt that Utah would be reporting record visitation numbers this season,” said Ski Utah president Nathan Rafferty. “Utah’s resorts did an outstanding job, both getting the word out on snow conditions and ensuring that guests had exceptional snow all winter with new and upgraded snowmaking systems.”