Vail Mountain Sets Visit Record

465 view(s)

Publish Date


SAM Magazine-Broomfield, Colo., June 12, 2011-According to initial tallies by Vail Resorts (VR), Vail Mountain set a new record for season visits during the 2010-11 season. The ski area saw 1.75 million skier visits, up 9.2 percent from the previous winter. Third quarter profitability also increased, by 5.6 percent, over the prior season, totaling $76.9 million. Coincidentally, Vail set a record for snowfall during the 2010-11 season, as well, with a total of 511 inches.

VR's other Colorado resorts saw visits range from a 7.1 percent increase at Keystone, with 1.05 million visits, to a 2.9 percent decline at Beaver Creek, with 900,000 visits. Breckenridge eked out a 1.1 percent rise, to 1.63 million visits.

VR's season pass sales for next winter are up 27 percent in dollars-boosted, perhaps, by an early-purchase incentive: VR cut $20 off the price of its passes this spring. The addition of Northstar-at-Tahoe may also have helped boost pass sales compared to the year-earlier period; VR purchased the management contract for Northstar last October.

The improved profit picture led Vail to declare a first -ever stock dividend of $.15.

On Wednesday, the 22 ski areas that are part of Colorado Ski Country USA reported 6.9 million visits for the season. With a reported 5.3 million visits at VR's Colorado areas, that puts the state's total for the year above the 12 million mark for only the fourth time.

Post new comment

The content of this field is kept private and will not be shown publicly.

More information about formatting options

This question is for testing whether you are a human visitor and to prevent automated spam submissions.
Enter the characters shown in the image.