VERMONT ANNOUNCES SEASON VISITS
SAM Magazine—June 6, 2012—The Vermont Ski Areas Association (VSAA) announced that Vermont ski resorts recorded 3,903,171 skier and rider visits, just 5% off of the ten-year average and 11% off of 2010/11, which logged 4,365,906 visits.
Despite low natural snowfall during the 2011-12 ski season, snowmaking and grooming enabled Vermont ski areas to have significant amounts of open terrain. “The 2011-12 season stands as a testament to the resiliency of our ski areas,” said VSAA president Parker Riehle.
As a cornerstone of the Vermont economy, the ski industry’s ability to maintain winter conditions in a low-snow year helped bring tourism revenues in stronger than expected, with a combined year-over-year increase of 2.5% in collections from the rooms and meals tax and the sales tax.