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SAM Magazine—Montpelier, Vt., Sept. 21, 2012—The state of Vermont and four Vermont ski areas are partnering with Porter Airlines to bring Canadian skiers to northern Vermont. Porter operates roundtrip flights between Toronto and Burlington.

Vermont Ski Areas Association president Parker Riehle said that about 2,000 people flew the Toronto-Burlington route on Porter last winter, then a new route for the airline, and that 80 percent of them were resort visitors. This year’s overall numbers could be significantly higher: Porter will have four flights a week—double last year’s schedule—from mid-December until early April.

To promote the flights, the state is spending $100,000 on advertising. The four areas, Sugarbush, Stowe, Smugglers’ Notch and Jay Peak, are contributing $50,000 to the effort as well.


Wise Spend?

I've lived and worked in Vermont ski country a long time and the only ski areas VT gov't wants to back are the northern ones. Any of them north of Rte 4! Here is another example. Been that way for a long time and still is that way. Remember when Killington wanted to join New Hampshire? Funny thing is the flight program was so successful last year they dont need to promote it. It's self sustaining.

Air service spending

I agree with Ski Resort Manager. The state should spend this money better. Yet another example where those in state government only deal with the Burlington area. How about a little marketing love for Killington, Pico, Okemo, Stratton, Bromley and Mt. Snow? (Sugarbush and Mad River could benefit from the original plan)

Is this a wise spend?

$150,000 spend for a few thousand visitors. I am not sure I would invest my money in this venture. Is this even newsworthy? Sorry Vermont, you have other things you should spend your money on.