July 28, 2014 -- Gregg Blanchard
With the email-idea-bucket full after the last few week’s shenanigans, I’m passing on the “innovation in email marketing” post today to cover something important. Something big. Something, to be frank, I wish I were better at.
SlopeFillers On SAM
SlopeFillers On SAM features past and present blog posts each week of marketing guru, Gregg Blanchard. Having worn many different marketing hats before entering skiing, Gregg provides a fresh perspective on the industry, sharing his ideas, insights and analysis for winter resort marketers. Whether it's an in-depth post on Google analytics or a rant on social media let-downs, Gregg's reviews and commentaries are thought-provoking, at the very least.
July 11th, 2014 -- Gregg Blanchard
I love watching for new resort site launches because I love seeing the innovative ideas people apply toward this critical piece of web real estate.
Two recent launches (I guess one of them technically didn’t come from the resort) caught my eye.
Here’s a quick recap.
June 16, 2014 -- Gregg Blanchard
Let me first preface this post with a disclaimer of my much-lower-than-I-want-it-to-be understanding of pricing strategy, but I want to quickly share a trend and then, at the end, discuss the implications. And, most importantly, if it works.
Now, the closest thing this trend may resemble is a frog in a boiling pot of water, but the frogs are skiers and the pots of water are pass prices.
June 30, 2014 -- Gregg Blanchard
As I mentioned last week, email is lacking on the creativity side of things.
We’re pumping lots of clever ideas into lots of channels, but not the one where consumers have overwhelmingly indicated that’s the place they want their offers.
This lack, however, creates opportunity because small improvements can really stand out.
May 21, 2014 -- Gregg Blanchard
Sometimes conferences are too much fluff, too little substance. Too many ideas, too few applicable skills.
Destination Summit already reverses that trend for the better, but wanting to go a step further we came up with an idea that turned out to be a really fun exercise in resort marketing and design.
A hackathon for designers, “The 24 Hour Design Challenge” gave four teams (1 designer, 3 resort marketers) 24 hours to redesign the main landing page of a ski area website.
May 5, 2014 -- Gregg Blanchard
Following up on the recap of Instagram last week, here’s the Facebook list. Posts included from November 1, 2013 to April 30, 2014 by resort Facebook accounts that had at least 2500 fans when the post was published.