SlopeFillers On SAM



GregBlanchardthumbSlopeFillers On SAM features past and present blog posts each week of marketing guru, Gregg Blanchard.  Having worn many different marketing hats before entering skiing, Gregg provides a fresh perspective on the industry, sharing his ideas, insights and analysis for winter resort marketers. Whether it's an in-depth post on Google analytics or a rant on social media let-downs, Gregg's reviews and commentaries are thought-provoking, at the very least.   

Yield Management & Skiing: The Simple Underpinnings of this Powerful Pricing Concept

July 28, 2014 -- Gregg Blanchard

With the email-idea-bucket full after the last few week’s shenanigans, I’m passing on the “innovation in email marketing” post today to cover something important. Something big. Something, to be frank, I wish I were better at.

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Two Really Simple and Innovative Features from Two Recent Resort Site Launches

July 11th, 2014 -- Gregg Blanchard

I love watching for new resort site launches because I love seeing the innovative ideas people apply toward this critical piece of web real estate.

Two recent launches (I guess one of them technically didn’t come from the resort) caught my eye.

Here’s a quick recap.

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Are Season Passholders Being Treated Like the Proverbial Frog and Boiling Pot of Water?

June 16, 2014 -- Gregg Blanchard

Let me first preface this post with a disclaimer of my much-lower-than-I-want-it-to-be understanding of pricing strategy, but I want to quickly share a trend and then, at the end, discuss the implications. And, most importantly, if it works.

Now, the closest thing this trend may resemble is a frog in a boiling pot of water, but the frogs are skiers and the pots of water are pass prices.

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Want to Turn Heads with Your Resort's Next Email Campaign? Try this.

June 30, 2014 -- Gregg Blanchard

As I mentioned last week, email is lacking on the creativity side of things.

We’re pumping lots of clever ideas into lots of channels, but not the one where consumers have overwhelmingly indicated that’s the place they want their offers.

This lack, however, creates opportunity because small improvements can really stand out.

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The Impressive Results of Four Teams Redesigning Four Resort Websites in 24 Hours

May 21, 2014 -- Gregg Blanchard

Sometimes conferences are too much fluff, too little substance. Too many ideas, too few applicable skills.

Destination Summit already reverses that trend for the better, but wanting to go a step further we came up with an idea that turned out to be a really fun exercise in resort marketing and design.

A hackathon for designers, “The 24 Hour Design Challenge” gave four teams (1 designer, 3 resort marketers) 24 hours to redesign the main landing page of a ski area website.

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