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SlopeFillers On SAM

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GregBlanchardthumbSlopeFillers On SAM features past and present blog posts each week of marketing guru, Gregg Blanchard.  Having worn many different marketing hats before entering skiing, Gregg provides a fresh perspective on the industry, sharing his ideas, insights and analysis for winter resort marketers. Whether it's an in-depth post on Google analytics or a rant on social media let-downs, Gregg's reviews and commentaries are thought-provoking, at the very least.   

Are Season Passholders Being Treated Like the Proverbial Frog and Boiling Pot of Water?



June 16, 2014 -- Gregg Blanchard


Let me first preface this post with a disclaimer of my much-lower-than-I-want-it-to-be understanding of pricing strategy, but I want to quickly share a trend and then, at the end, discuss the implications. And, most importantly, if it works.

Now, the closest thing this trend may resemble is a frog in a boiling pot of water, but the frogs are skiers and the pots of water are pass prices.

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The Impressive Results of Four Teams Redesigning Four Resort Websites in 24 Hours



May 21, 2014 -- Gregg Blanchard


Sometimes conferences are too much fluff, too little substance. Too many ideas, too few applicable skills.

Destination Summit already reverses that trend for the better, but wanting to go a step further we came up with an idea that turned out to be a really fun exercise in resort marketing and design.

A hackathon for designers, “The 24 Hour Design Challenge” gave four teams (1 designer, 3 resort marketers) 24 hours to redesign the main landing page of a ski area website.

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