The Voice of the Mountain Resort Industry  |  Est. 1962

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March 1998 Issue

The Deaths of Two Celebrities

An analysis of how ski resort personnel, NSAA and other industry spokespeople coordinated a crisis management plan to effectively handle the deaths of two celebrities on the slopes: Michael Kennedy at Aspen, Colo., and Sonny Bono at Heavenly, Calif., in early 1998.

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