In This Issue
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Publisher’s Memo
David Rowan muses on knees and recent knee surgery. Jennifer welcomes Sharon Walsh, new advertising manager, and outlines some other changes happening…
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Publisher’s Memo
David Rowan muses on knees and recent knee surgery. Jennifer welcomes Sharon Walsh, new advertising manager, and outlines some other changes happening…
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A Plea for Better Research
The author calls for the industry to roll up its collective sleeves and conduct some baseline research to establish what the market…
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Well Done, NSAA
Kudos to NSAA for their effective handling of public relations for the industry following the deaths of Sonny Bono and Michael Kennedy.
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Hiker Sues Ski Area
A New York appellate court held in favor of Hunter Mountain, N.Y., after a suit was brought by an injured hiker. The…
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Skiing Needs Lower Costs
Author says that the cost of all aspects of skiing needs to be lowered in order to keep from losing skiers who…
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Accident Liability Questions
Author calls for the enactment of a law protecting the owners of land used for skiing.
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What’s Hot in the Rental Shop
A survey of rental shops across the country indicates that demand for snowboards continue to rise, but that shaped skis, snowblades and…
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Thoughts on Cross Country
Author speculates that XC is suffering from an identity crisis and that the opportunity afforded by today’s demographics is being missed, both…
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Demos Driving Rentals
SAM interviews Bill Irwin of Elan Ski and Snowboards to evaluate the changing nature of the rental market.
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Do-It-Yourself Evaluation of Night Lighting Systems
A detailed explanation of how to evaluate night lighting systems on ski slopes, according to the standard written in 1989 by NSAA…
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Ice Storm of the Century
On January 8, 1998, what has since been dubbed the ‘Ice Storm of the Century’ swept across Maine, New Hampshire, northern New…
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Update from Down Under
A quick rundown of what’s up at Australian ski resorts: Thredbo, Mt. Buller, Mt. Hotham, Falls Creek and Perisher Blue.
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On Government Patrol
NSAA’s new director of public policy, Geraldine Hughes, tackles a full plate of political and governmental issues on behalf of the ski…
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X Games Draw Crowds, Cameras to Crested Butte
ESPN’s Winter X Games transformed Crested Butte, Colo., into the ultimate playground for alternative winter sports. Though the event required a great…
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SAM Idea Files
New ideas at ski areas: a carriage travel gauge at Shawnee Mountain, Pa., a safety gate at Jiminy Peak, Mass., and juice…
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Rental Ski Roundup 1998-99
The market is heating up, with increased resort investment and a boom in demo programs tempting new suppliers into the rental arena.…
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Construction Site
Ski area construction innovations in the works at: Mount Snow, Vt.; Waterville Valley, N.H.; Cascade Mountain, Wisc.; Crystal Mountain, Mich.; Mt. Holly,…
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1996-1997 Economic Analysis
The ‘1996-1997 Economic Analysis of United States Ski Areas’ reports essentially steady performance, but with geographical weather patterns negatively affecting Northeastern and…
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What’s New
New products include: the Huskie HD from Haul Master, Inc.; hospitality products from IHM Systems; a new snowboard binding from Mein Mountain;…
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Testing Equipment: Keep It Simple
Part 2 of a two-part series introduced in the January issue of SAM outlines simple procedures for testing equipment to mitigate the…
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Reaching a New Peak On Time
An analysis of how Jackson Hole, Wyo., completed its largest expansion ever within a severely compressed timeline by coordinating crews and equipment…
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How to Write a Crisis Manual
Instructions on how to write a crisis management plan that will prepare your ski area for any eventuality.
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How Keystone Got It Right
Keystone, Colo., had a pre-established crisis management plan in place when the Teller Lift accident occurred in 1985. The medical, management and…
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The Deaths of Two Celebrities
An analysis of how ski resort personnel, NSAA and other industry spokespeople coordinated a crisis management plan to effectively handle the deaths…
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Free Your Mind
Freeriding, the newest evolution of ‘extreme’ for both skiing and snowboarding, is coming to the slopes. With certain accomodations for new events,…


