The Rise of the She-conomy

When it comes to marketing or selling anything, you should never underestimate the power of women. A Nielsen consumer study from 2013 revealed women in America spend between $5 trillion and $15 trillion annually. The November 2013 issue of Businessweek reported 46 percent of viewers who watched the Super Bowl that year were female; that’s higher than the female audience for The Oscars. So, whether you’re running a resort, a rental shop, or even a ski school, you need to pay close attention to your female customers.

A CLOSER LOOK AT THE NUMBERS