The Voice of the Mountain Resort Industry  |  Est. 1962

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Mountains Don’t Move Themselves

January 2022 Issue

Mountain Spy :: January 2022

The Question: How long does it take to go through your equipment rental process?

Rental operations at many ski areas underwent significant changes last season. Some of those changes were temporary, while others were permanent. All of which means there are few givens for guests about what to expect this year when they roll into your parking lot ready to rent. We wanted to see how well informed frontline staff were about the process this year, hence the question.

Typically, the Spy doesn’t have a difficult time getting ski area staff on the phone. For this mission, though, of the six resorts on the Spy’s initial call list, only two picked up the phone. The rest of the calls sent the Spy down a phone-tree rabbit hole. Sometimes there was light at the end of the tunnel in the form of a voicemail box or a callback option (although the Spy is still waiting for that callback). More often, rentals would drop off the list of options, leaving the Spy stranded. 

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