In This Issue
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Snowboard Marketing
An examination on how the rules of marketing are changed when trying to market to snowboarders, based on the assumption that snowboarders…
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Support For Asf
An initial look at NSAA’s withdrawal of funding to the ski industry’s lobbying arm, the American Ski Federation (ASF), an unprecedented move…
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Eurocentricity And Interski
A look into the organizational structure of Interski, the International Association for Ski Instruction, and how it seems to be losing efectiveness…
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U. S. Instruction: Is It Broken?
An interpretation of a Snow Country survey of North American ski schools and how they are failing. Written by the co-chair of…
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Food For Liability
A guide to the legal scene concerning food for public consumption. Covers such topics as liability, precedents, determining legal factors and defense…
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Business Planning Software
A comprehensive guide to business planning software that has proven beneficial to ski resorts. The author offers advice on what the needs…
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Radio Redux
A SAM survey of 50 areas that use radio advertising. Here are the results along with tables and charts. Topics covered include:…
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Roxy: An Appreciation
An obituary for Roxy Rothafel, a legendary ski reporter, who died in October at his home in Massachussetts.
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The Year Of The Ski Guide
A review of this years crop of new ski guides. Included are: Peak Ski Guide, The Insider’s Guide to Skiing The East,…
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Aspen Ski School’s New Philosophy
A review of Aspen’s ski school and how they formed their own seperate business in the same style as Aspen’s Little Nell…
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NSAA Moves To Revise Its Relationship With Asf
An in-depth look at a controversial NSAA board resolution that calls for “substantial reduction” in funding the ski industry’s lobbying arm, the…
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Snowboarding’s Risk
A look into the major risk management issues facing snowboarding. Article covers aspects from collisions, to segregation of skiers/snowboarders and safety design…
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Making Money In The Board Business
A guide to the retail and rental snowboard operations that have proven to be profitable. Written by SAM’s snowboard consulting professional. Includes…
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Mixing The Mediums
An extensive look into the emerging trend of “All-Terrain Parks” which allow for varied terrain for both skiers and snowboarders. Examines the…
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Channing’s Progress
A report on the progress made by Channing Murdock, president of Butternut , Mass., and former chairman of NSAA, after he sustained…
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Snowmaking Automation- Fan
A primer on approaches to fan snowmaking technology and a listing of what is available in different levels of automation. Includes a…
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The Power Of Empowerment
A look at how the management technique of empowering employees has worked at Diamond Peak ski resort in California. Includes mentions of…
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Dander! Water In The Hydraulic Systems Of Ropeway Brakes
A print version of a presentation given by the author at the 6th OITAF/NACS Syposium, held in September at the Mount Washington…
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Lifts 1994
A review of all lifts installed in North America during the year 1994. Includes regional, type, and manufacturer breakdowns along with historical…
